Beat Edu Center of Excellence is a premier institution in Calicut, dedicated to delivering world-class education and skill development programs in high-demand fields such as Data Analytics, Digital Marketing, and more. With a mission to empower learners across India and beyond, we are now expanding our digital footprint and seeking a strategic, results-oriented professional to lead our online marketing initiatives.
Role Overview
We are looking for a dynamic and analytical
Digital Marketing Manager
to plan, execute, and optimize high-impact digital campaigns that drive brand awareness, lead generation, and student enrollments. This role requires someone who can seamlessly blend creativity with data-driven decision-making to maximize ROI across all digital channels.
Key Responsibilities
Design and implement comprehensive digital marketing strategies to promote courses and enhance brand visibility.
Manage SEO efforts, Google Ads, Meta Ads (Facebook/Instagram), email marketing, and content-driven campaigns.
Plan and execute targeted paid campaigns to generate qualified leads and drive enrollments.
Track, analyze, and optimize campaign performance using tools like Google Analytics and Meta Business Suite.
Collaborate with content creators, designers, and academic teams to align campaigns with institutional goals.
Optimize website performance, landing pages, and lead conversion funnels.
Stay informed about industry trends, competitors, and innovations in EdTech marketing.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
3-10 years of proven experience in digital marketing (preferably in the EdTech or training sector).
Strong expertise in Google Ads, Facebook Ads Manager, SEO tools (SEM Rush, Ahrefs), and email marketing platforms.
Deep understanding of conversion tracking, retargeting, and audience segmentation.
Excellent communication, analytical, and project management skills.
Based in Calicut or open to relocation.
Job Type: Full-time
Application Question(s):
Do you have your own laptop?
Experience:
Digital marketing: 2 years (Required)
Location:
Calicut, Kerala (Required)
Work Location: In person
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