Job Description

Key Responsibilities:

1. Social Media Strategy & Execution

Develop and execute result-driven social media marketing strategies across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) Plan and manage daily content calendars to maintain consistent brand presence Run targeted social media ad campaigns to generate quality leads

2. Content Creation & Brand Communication

Create engaging and informative content (visual and written) that aligns with AEC's brand voice Work closely with design and video teams to produce content like posts, reels, videos, blog articles, etc. Maintain brand consistency across all marketing channels

3. Digital Campaign Management

Plan and manage integrated digital campaigns aimed at student engagement and lead generation Track, analyze, and optimize campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.) Conduct A/B testing on creatives, landing pages, and ad copies

4. SEO and Website Coordination

Collaborate with web developers and SEO experts to ensure on-page and off-page SEO best practices Regularly update website content to support lead funnels and course promotions

5. Performance & Reporting

Monitor KPIs related to engagement, reach, CTR, lead conversions, and ROI Prepare weekly and monthly performance reports with actionable insights Make data-driven recommendations for continuous improvement
Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Education:

Bachelor's (Preferred)
Work Location: In person