Job Description

Job Title:

Digital Marketing Manager

Location:

Kochi, Kerala

Job Type:

Full-Time

Experience Required:

7+ Years

Job Overview:

We are seeking an experienced and result-oriented

Digital Marketing Manager

with 7+ years of expertise in developing and executing data-driven digital marketing strategies across various channels, including

SEO, SMO, Google Ads, content marketing

, and

lead generation

. The ideal candidate will have a strong understanding of both

performance and brand marketing

, with a proven ability to drive online visibility, customer engagement, and measurable business growth.

Key Responsibilities:

Develop, implement, and manage comprehensive

digital marketing strategies

aligned with business goals. Lead and manage

SEO (on-page and off-page)

,

SMO

, and paid campaigns across platforms such as

Google Ads, Meta Ads, LinkedIn

, etc. Plan and execute lead generation campaigns to drive targeted traffic and quality conversions. Oversee website performance, UX improvements, and landing page optimization. Create and manage content and social media calendars to support branding and engagement efforts. Monitor and analyze performance metrics using tools like

Google Analytics, Search Console, SEMrush, Ahrefs

, and CRM dashboards. Collaborate with internal teams (sales, design, content, development) to ensure marketing initiatives are aligned. Manage digital marketing budgets effectively, ensuring high ROI on all campaigns. Stay updated on the latest trends, technologies, and best practices in digital marketing. Lead, train, and mentor a team of digital marketing professionals.

Key Requirements:

Bachelor's/Master's degree in Marketing, Digital Media, Communications, or a related field. Minimum 7 years of experience in

digital marketing

, with strong hands-on knowledge. Proven expertise in

SEO, SMO, Google Ads

, and lead generation. Proficient in tools such as

Google Analytics, SEMrush, Ahrefs, HubSpot, Mailchimp

, and others. Strong analytical skills and ability to convert data into actionable insights. Excellent communication, project management, and leadership skills. Experience in both

B2B and B2C

marketing is an advantage.

Preferred Qualifications:

Google Ads, Analytics, or HubSpot certification. Experience in marketing for IT, SaaS, or service-based companies. Familiarity with WordPress, HTML basics, and CRM platforms.
Job Types: Full-time, Permanent

Pay: ?70,000.00 - ?90,000.00 per month