to lead our digital marketing efforts, drive brand awareness, generate qualified leads, and boost online presence across platforms. You will plan, implement, and manage performance-driven campaigns, SEO strategies, content marketing, and social media activities in alignment with business goals.
Key Responsibilities:
Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
Create data-backed campaigns for brand visibility, lead generation, and customer acquisition.
Performance Marketing:
Manage paid campaigns on Google Ads, Meta, LinkedIn, and other relevant platforms.
Optimize ad spend and ROI through A/B testing, funnel analysis, and remarketing strategies.
SEO & Content:
Oversee on-page and off-page SEO efforts to improve search engine rankings.
Collaborate with content teams to create compelling blogs, landing pages, and video content.
Social Media & Engagement:
Develop and execute social media strategies to increase engagement and followers.
Monitor trends, create viral campaigns, and manage online reputation.
Analytics & Reporting:
Monitor KPIs using tools like Google Analytics, Meta Business Suite, SEMrush, etc.
Provide detailed monthly reports and actionable insights for leadership teams.
Team Collaboration:
Coordinate with designers, copywriters, and sales teams to ensure campaign success.
Lead and mentor junior marketing team members if applicable.
Qualifications & Skills:
Bachelor's or Master's degree in Marketing, Communications, or a related field.
3-6 years of proven experience in digital marketing.
Strong knowledge of Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.
Proficiency in Google Analytics, Search Console, and CRM tools like HubSpot, Zoho, or LeadSquared.
Excellent communication, project management, and analytical skills.
Creative thinker with attention to detail and a passion for innovation.
Job Types: Full-time, Permanent
Pay: ?30,000.00 - ?50,000.00 per month
Benefits:
Health insurance
Provident Fund
Schedule:
Day shift
Work Location: In person
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