Job Description

Job Summary:

We are seeking a skilled and results-driven

Digital Marketing Manager

to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and products/services. He/she will play a major role in enhancing brand awareness within the digital space and driving website traffic and acquiring leads/customers.

Key Responsibilities:

Develop and execute digital marketing strategies across all online platforms. Plan and manage campaigns across paid search, SEO, social media, email marketing, and content marketing. Optimize the website for SEO and conversion. Analyse web traffic metrics and suggest solutions to boost web presence. Track and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Manage and oversee the company's social media accounts. Identify the latest digital trends and keep the brand at the forefront of industry developments. Collaborate with designers, content creators, and developers to create relevant marketing assets. Conduct competitor and customer insights analysis to improve performance. Manage marketing budgets and ensure efficient allocation of resources.

Requirements:

Bachelor's degree in Marketing, Digital Media, Communications, or related field. Minimum [3-5] years of experience in digital marketing or related role. Strong understanding of current online marketing concepts, strategy, and best practices. Hands-on experience with SEO, Google Ads, Facebook Ads, Google Analytics, email marketing tools, and CRM systems. Excellent analytical skills and ability to interpret data. Strong communication, team leadership, and organizational skills.

Preferred Skills:

Certification in Google Ads, HubSpot, or similar platforms. Knowledge of HTML, CSS, or website CMS (like WordPress). Experience in lead generation and funnel optimization. Knowledge of B2B/B2C e-commerce marketing (if applicable).
Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

Day shift
Experience:

SEO: 2 years (Preferred) SMM: 2 years (Preferred)
Work Location: In person