Job Description

Key Responsibilities:

Digital Strategy & Leadership

? Develop and execute 360 digital marketing strategies aligned with business goals

? Collaborate with management to plan seasonal campaigns and promotional launches

? Analyze market trends and customer behavior to fine-tune marketing efforts

Performance Marketing & Paid Media

? Lead and optimize Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns

? Manage ad budgets and ensure campaigns deliver maximum ROI

? Implement retargeting, lookalike, and segmented audience strategies

SEO & Content Leadership

? Oversee technical, on-page, and off-page SEO strategies to improve rankings and traffic ? Guide the content team on travel-related topics, keywords, and content formats

? Ensure consistency in brand voice and messaging across all content

Social Media Strategy & Growth

? Create high-impact social media strategies to boost engagement and follower growth

? Supervise content planning, influencer collaborations, and community management

? Monitor insights and optimize performance through regular analytics reporting.

CRM & Email Marketing

? Plan and execute lifecycle marketing campaigns including onboarding, offers, and re-engagement

? Use CRM data to build segmented lists and personalize communications

? Optimize email performance (open rate, CTR, and conversions)

Marketing Automation & Tools

? Set up and manage workflows using tools like HubSpot, Mailchimp, or ActiveCampaign

? Integrate marketing automation with website and lead funnels

? Track lead behavior and automate follow-ups .

Team Management & Cross-Functional Collaboration

? Mentor junior digital marketing team members

? Coordinate with sales, design, and web development teams for campaign execution

? Share performance updates with stakeholders and suggest data-backed improvements

Analytics, Reporting & Optimization

? Use GA4, Google Tag Manager, and Looker Studio for advanced reporting

? Conduct A/B testing, conversion rate optimization (CRO), and user journey improvements

? Provide monthly reports with actionable insights and KPIs Online Reputation .

Management & Influencer Marketing

? Monitor online reviews, mentions, and customer sentiment

? Manage influencer relationships and track campaign ROI

? Ensure consistent and positive brand perception across platforms

Requirements

:

? Bachelor's or Master's degree in Marketing, Digital Media, or a related field

? Minimum of 2-3 years of digital marketing experience (travel industry experience preferred)

? Proven expertise in SEO, paid ads, social media strategy, and content planning

? Strong knowledge of tools: Google Ads, Meta Business Suite, GA4, SEMrush/Ahrefs, Mailchimp, HubSpot, Canva

? Excellent project management, analytical, and communication skills

? Creative mindset with attention to detail and trend awareness

Preferred Qualifications:

? Google Ads and Meta Blueprint Certifications

? Experience in managing travel campaigns and promotions

? Knowledge of website CMS platforms (e.g., WordPress)

? Basic design skills (Photoshop, Canva, or Illustrator)

Job Types: Full-time, Internship

Pay: ?20,000.00 - ?35,000.00 per month

Schedule:

Day shift
Work Location: In person