Job Description

Key Responsibilities:

Digital Strategy & Leadership

Develop and execute 360 digital marketing strategies aligned with business goals


Collaborate with management to plan seasonal campaigns and promotional launches


Analyze market trends and customer behavior to fine-tune marketing efforts

Performance Marketing & Paid Media

Lead and optimize Google Ads, Meta Ads, LinkedIn Ads, and YouTube campaigns


Manage ad budgets and ensure campaigns deliver maximum ROI


Implement retargeting, lookalike, and segmented audience strategies

SEO & Content Leadership

Oversee technical, on-page, and off-page SEO strategies to improve rankings and traffic
Guide the content team on travel-related topics, keywords, and content formats


Ensure consistency in brand voice and messaging across all content

Social Media Strategy & Growth

Create high-impact social media strategies to boost engagement and follower growth


Supervise content planning, influencer collaborations, and community management


Monitor insights and optimize performance through regular analytics reporting.

CRM & Email Marketing

Plan and execute lifecycle marketing campaigns including onboarding, offers, and re-engagement


Use CRM data to build segmented lists and personalize communications


Optimize email performance (open rate, CTR, and conversions)

Marketing Automation & Tools

Set up and manage workflows using tools like HubSpot, Mailchimp, or ActiveCampaign


Integrate marketing automation with website and lead funnels


Track lead behavior and automate follow-ups .

Team Management & Cross-Functional Collaboration

Mentor junior digital marketing team members


Coordinate with sales, design, and web development teams for campaign execution


Share performance updates with stakeholders and suggest data-backed improvements

Analytics, Reporting & Optimization

Use GA4, Google Tag Manager, and Looker Studio for advanced reporting


Conduct A/B testing, conversion rate optimization (CRO), and user journey improvements


Provide monthly reports with actionable insights and KPIs Online Reputation .

Management & Influencer Marketing

Monitor online reviews, mentions, and customer sentiment


Manage influencer relationships and track campaign ROI


Ensure consistent and positive brand perception across platforms

Requirements

:


Bachelor's or Master's degree in Marketing, Digital Media, or a related field


Minimum of 2-3 years of digital marketing experience (travel industry experience preferred)


Proven expertise in SEO, paid ads, social media strategy, and content planning


Strong knowledge of tools: Google Ads, Meta Business Suite, GA4, SEMrush/Ahrefs, Mailchimp, HubSpot, Canva


Excellent project management, analytical, and communication skills


Creative mindset with attention to detail and trend awareness

Preferred Qualifications:

Google Ads and Meta Blueprint Certifications


Experience in managing travel campaigns and promotions


Knowledge of website CMS platforms (e.g., WordPress)


Basic design skills (Photoshop, Canva, or Illustrator)

Job Types: Full-time, Internship

Pay: ₹20,000.00 - ₹35,000.00 per month

Schedule:

Day shift
Work Location: In person