Job Description

Job Type:

Full-time | Regular

Location:

NIILM UNIVERSITY, NH-152, Kaithal - Ambala Road, Haryana - 136027

Joining Date:

Immediate

Minimum Qualifications & Experience

Bachelor's Degree in Marketing, Business Administration, or a related field from a recognized university. Minimum

1 year of experience

in digital marketing, social media management, or related roles. Proven experience in managing and executing digital marketing campaigns across multiple platforms. Hands-on experience with tools such as

Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress (or other CMS platforms).

Strong understanding of

SEO, SEM, email marketing, content marketing, and social media advertising.

Excellent communication, creativity, and project management skills.

Key Responsibilities

Develop, implement, and oversee comprehensive

digital marketing strategies

to enhance the university's online presence and visibility. Manage the

university website

, ensuring content accuracy, timely updates, and search engine optimization. Handle all

social media platforms

(Instagram, Facebook, LinkedIn, YouTube, X, etc.) -- including content creation, scheduling, engagement, and growth. Plan and execute

paid advertising campaigns

across Google, Meta, and other digital platforms to drive admissions and brand awareness. Collaborate with internal teams to design, write, and publish engaging content that reflects the university's brand voice. Monitor campaign performance using analytics tools and prepare monthly performance reports with actionable insights. Stay up to date with emerging digital marketing trends, algorithms, and best practices to maintain a competitive online strategy. Support university events and initiatives through live digital coverage and targeted promotions. Coordinate with design and technical teams for website improvements and digital creative assets. Ensure consistency of brand identity and messaging across all digital channels.

Desirable Qualifications & Skills

Certification in Digital Marketing, Google Ads, or SEO/SEM tools (preferred). Proficiency in managing content management systems (WordPress, Wix, etc.). Strong analytical mindset with the ability to interpret data and optimize campaigns. Experience in handling influencer marketing, paid promotions, or remarketing campaigns. Excellent time management, leadership, and interpersonal skills.

Pay Scale

Up to ₹35,000 per month

(commensurate with qualifications and experience).

Application Process

Interested candidates should submit the following to

himanshi@niilmuniversity.ac.in

with the subject line:

Application - Digital Marketing Manager (NIILM University)

Updated CV Cover Letter mentioning the position applied for Portfolio or links to previous digital marketing work/campaigns Scanned copies of academic and experience certificates

Benefits

Paid Time Off Provident Fund Opportunity to lead high-impact university branding and digital campaigns Collaborative and growth-oriented work environment
Job Type: Full-time

Pay: ₹25,211.66 - ₹35,884.44 per month

Benefits:

Paid time off Provident Fund
Work Location: In person