Job Description

About Zylu

Zylu is a fast-growing SaaS startup helping salons digitize their bookings, grow their business, and engage customers more effectively. With a presence in India and growing traction in the UAE, Saudi Arabia, and Southeast Asia, we're on a mission to become the #1 growth platform for salons worldwide.

We're now hiring a hands-on, performance-driven marketing manager to lead demand generation and brand growth from our Bangalore office.

Here's what you actually do:

?Control growth and demand generation from start to finish to generate consistent and high-quality leads as well as revenue by managing all aspects of the funnel from the first time people see your product to when the sale closes. Build and lead your digital marketing team by hiring, coaching, and leading executives and specialists; establishing well-defined KPIs; holding people accountable for results; and retaining your best people. Design and develop scalable performance marketing for Google, Meta, WhatsApp, email, content creation, landing pages, and other channels, while maintaining strict cost-per-lead control and achieving a minimum of 5X return on advertising spend (ROAS). Oversee all aspects of marketing budgets, tools, and agency relationships to maximise return on marketing investment and the profitability of marketing expenditures, and make data-driven decisions regarding platforms used and vendors. Create an environment that promotes experimentation and fast action; that runs structured creative tests, offers tests, targeting tests, funnel testing, and channel testing weekly and rapidly reallocates budgets to the best performing investments. Bring significant value to founders and sales executives through strategic direction, dynamic messaging, and go-to-market execution strategies for new features, products, market entries, and international expansion plans. ?Create and define the standard for measuring and reporting on results by creating and managing dashboards, conducting daily reviews with your marketing team members to develop insights at least once a week, and reporting results to executive staff on lead quality, pipeline health, and growth of revenue.

What we offer

Competitive salary, commission, and equity Opportunity to join a fast-growing startup at an early stage Generous stock option plan Work with a top-notch team Learn and practice the industry's best methodologies Direct ownership of marketing results and experiments Be part of impacting small businesses with their growth journey Clear roles and responsibilities Clearly defined career growth path

Qualifications

Bachelor's degree Have 8+ years of hands-on digital marketing experience (SaaS or B2B preferred) Have directly managed Meta and Google Ads with measurable success Are comfortable working in a fast-paced, outcome-first startup environment Can work independently without an agency and troubleshoot ad performance Understand B2B funnels, landing page optimization, and CRM tools Bonus: Experience marketing to SMBs, or in international markets like the UAE, Saudi Arabia, SEA Fluent in English Excellent analytical skills with a data-driven mindset

Growth Path

This role is designed to evolve into Head of Marketing as we scale across regions.

You'll also have the freedom to build and lead a performance marketing team over time.

Hiring process

Screening exercise for a selected candidate Live exercise You will be evaluated on the required skills and qualifications

Sounds like you? Apply now!

We are looking for a few superstars to join our team and help us change the world. If you are passionate about marketing and helping businesses grow, we want to hear from you! Apply now and let's build something amazing together.

Job Types: Full-time, Permanent

Pay: ₹480,000.00 - ₹900,000.00 per year

Benefits:

Paid time off
Application Question(s):

How many years of experience as a Digital Marketer? Do you have experience in B2B SAAS (Software As A Service)? Are you from Bengaluru? Please mention your Current and expected CTC? Are you an Immediate joiner?
Experience:

SEO tools: 1 year (Required)
Work Location: In person