Job Description

NVT Group is a diversified organization with interests across real estate, education (schools and colleges, E-Learning), interior design, and more. We are seeking a passionate, strategic, and results-driven Digital Marketing Manager to lead our digital initiatives across B2C and B2B segments. The ideal candidate will play a key role in driving brand visibility, customer engagement, and qualified lead generation across all business verticals.

Role & responsibilities

Plan and execute comprehensive digital marketing strategies, including SEM, social media, and display advertising campaigns. Track, measure, and report campaign performance against defined KPIs and ROI metrics. Develop and implement innovative growth strategies to expand brand reach and engagement. Design, execute, and analyse A/B tests and conversion rate optimization initiatives. Work closely with internal teams to design and optimize landing pages for improved user experience and lead conversion. Monitor and enhance the digital conversion funnel to maximize lead quality and quantity. Coordinate with external agencies, vendors, and platforms to deliver cohesive digital campaigns.
Preferred candidate profile

Bachelors or Masters degree in Science, Engineering, or a related field. 3-5 years of hands-on experience in digital marketing with a strong grasp of direct response strategies. Minimum 2 years of managing Google Ads and Facebook campaigns with a thorough understanding of platform algorithms, bidding strategies, and audience segmentation. Proven experience in setting up, managing, and optimizing paid campaigns on platforms like Google Ads, Facebook, and LinkedIn. Hands-on knowledge of SEO strategies, email marketing, and organic campaign planning. Strong understanding of website analytics tools (Google Analytics, etc.) and data-driven decision making. Experience with A/B testing frameworks and conversion rate optimization. Familiarity with marketing automation platforms such as LeadSquared or HubSpot, and lead nurturing strategies. Basic understanding of HTML, CSS, and JavaScript and their impact on digital marketing. Highly creative with a keen sense of audience targeting and campaign messaging. Advanced Excel skills, including pivot tables and data analysis. Self-motivated, goal-oriented, and comfortable working in fast-paced or start-up environments. Prior experience in a start-up or multi-business setting is highly preferred. Exposure to CRM and automation tools is a strong advantage.
Job Type: Full-time

Pay: ₹50,000.00 - ₹65,000.00 per month

Work Location: In person