Job Description

Digital Marketing Manager

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About Cranes Varsity :

Cranes Varsity is a pioneer Technical Training institute turned EdTech Platform offering Technology educational services for over 24 years. Being a trusted partner of over 5000+ reputed Academia, Corporate & Defence Organizations we have successfully trained 1 Lakh+ engineers and placed 70,000+ engineers. Cranes Varsity offers high-impact hands-on technology training to Graduates, Universities, Working Professionals, and the Corporate & Defence sectors.

Job Title:

Digital Marketing - Manager

Position -

Digital Marketing - Manager

Department -

Digital Marketing

Experience -

Minimum 2 Years - 5 years of Edtech/IT/Corporate/Institutions etc

Education -

Should have completed Any Degree

BBM, MBA, PGDM, BE, BTECH

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Planning, creation and execution of digital marketing strategies to boost the product sales for the company. All Ad campaigns strategy, planning, copywriting, execution and optimization. SEO - On page optimization, Off page optimization, Technical SEO. Tools: Google Analytics, Google Search Console, Google Keyword planner, SEMrush etc. SEM - Creating and managing Google Ads search, display, video ad campaigns. SMM - Creating and managing Facebook, Instagram, LinkedIn etc. ad campaigns. Creating and managing Remarketing and Retargeting Campaigns. Branding and Lead generation for sales through ad campaigns. Managing and maintaining online reputation in all social media accounts (Facebook, Instagram, LinkedIn, Quora, Twitter, YouTube etc.). Business development, promotion and branding in all social media accounts. Must have experience in Lead generation for sales through social media ad and Google ads campaigns. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc. Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth. Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.). Work on printed material to supplement online products. Attend product launches and networking events. Designing Landing Pages for online marketing activities. Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc. Designing Html mailers and social media posters for marketing activity. Oversee the online marketing strategy for their organization. #

Roles & Responsibilities

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing. Write, edit, enrich, optimize content for website, social media, newsletters, new blogs etc. Execute and monitor Sales marketing and communications strategies covering digital marketing, PR and events to build brand awareness and drive business growth. Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.) Work on printed material to supplement online products. Attend product launches and networking events. Designing Landing Pages for online marketing activities. Designing Brochures, Banners, Leaflet, Flyers, Business Cards etc. Designing Html mailers and social media posters for marketing activity. Oversee the online marketing strategy for their organization. Excellent verbal and written communication for writing business emails, website description and blog comments monitoring and handling Discussions (Discuss platform).

Desired Skills and Experience

Negotiation Skills Selling to Customer Ne edsMotivation for Sales & Target Oriented Building Relationships

Desired Candidate Profile

Strong written, verbal, analytical and presentation skills. Master's degree/Bachelor's degree required or equivalent combination of education and experience from which comparable knowledge and abilities can be acquired. 02 Years to 05 years' experience in a university environment and/or working in development/management organization. Outstanding communication and interpersonal skills: This includes presentation/speaking skills and small group facilitation. Exemplary writing and editing skills are required. Ability to work independently and as part of a team in a fast paced environment. Strong computing skills, including the ability to self-teach in order to gain mastery systems as well as the ability to train others in systems.
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For more information: careers@crenessoftware.com, careers@cranesvarsity.com | +91 7406788838