Create and implement comprehensive digital marketing plans (SEO, PPC, social media, email, content marketing, etc.).
Align strategies with business goals and target audience preferences.
2. Search Engine Optimization (SEO) & Content Marketing
Optimize website content, blogs, and landing pages for search engines.
Conduct keyword research and competitor analysis.
Manage content calendars and ensure consistent brand messaging.
3. Pay-Per-Click (PPC) & Paid Advertising
Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Monitor budgets, analyze performance, and optimize ROI.
A/B test ad creatives and landing pages.
4. Social Media Marketing (SMM)
Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.).
Develop engaging content, schedule posts, and interact with followers.
Run influencer and partnership campaigns.
5. Email & Automation Marketing
Design and execute email campaigns (newsletters, promotions, drip campaigns).
Segment audiences and personalize messaging for better engagement.
Use tools like Mailchimp, HubSpot, or ActiveCampaign.
6. Analytics & Performance Tracking
Monitor KPIs (traffic, conversions, CTR, ROI, etc.) using Google Analytics, Google Search Console, and other tools.
Generate reports and provide data-driven insights for optimization.
7. Website & UX Optimization
Ensure the website is user-friendly, mobile-responsive, and optimized for conversions.
Collaborate with web developers and designers for improvements.
8. Brand Management & Online Reputation
Maintain brand consistency across all digital channels.
Manage online reviews and customer feedback.
9. Budget Management
Allocate and track digital marketing budgets efficiently.
Ensure cost-effective spending on ads and tools.
10. Stay Updated on Trends
Keep up with the latest digital marketing trends, tools, and algorithm changes.
Experiment with new platforms
Job Types: Full-time, Permanent
Pay: ?30,000.00 - ?50,000.00 per month
Benefits:
Cell phone reimbursement
Internet reimbursement
Paid sick time
Paid time off
Work Location: In person
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