Job Description

Plus UAE is entering a major growth phase and seeks an experienced

Lead Generation Manager

to drive consistent, qualified B2B leads for Business Setup, Outsource PRO Services, Visa Services, and Corporate Representation.
This role is responsible for

daily lead targets

, managing

AI-powered + paid marketing

, and coordinating with a

20+ member sales team

based in the UAE.

Key Responsibilities1. Lead Generation Strategy & Execution

Build and execute a

multi-channel B2B lead generation engine

using: Google Ads LinkedIn Paid Ads Meta Ads WhatsApp automation Email campaigns AI-driven targeting & content Use AI tools for predictive audience targeting, behaviour tracking, and lead scoring. Ensure

daily campaign optimisation

to maintain low CPL and high-quality lead flow.

2. Daily Target Delivery

Own and deliver

daily, weekly, and monthly lead targets

. Monitor live dashboards and adjust campaigns instantly. Maintain redundancy across channels to ensure continuous lead supply*.

3. Coordination With 20+ Sales Staff

Distribute and assign leads to sales team members through CRM. Conduct

daily lead review meetings

with UAE sales teams. Implement lead feedback loops to refine targeting, creative, and audience selection. Ensure

zero lead leakage

and strict follow-up discipline.

4. Performance Tracking & Reporting

Track CPL, CAC, CTR, conversion percentage, and lead quality score. Present

daily, weekly, monthly performance reports

to management. Run continuous A/B tests for creatives, landing pages, messages, and funnels. Scale campaigns that hit KPI benchmarks; pause or fix underperforming ones immediately.

5. AI + Automation Framework

Create AI-based: WhatsApp & email nurturing flows Lead qualification workflows Content automation for ads & landing pages Use automation to increase qualification and closing ratios.

Required Experience (Mandatory)

?

10+ years experience

in:

B2B Lead Generation

Performance Marketing

Service Sector Marketing

Business Setup & Corporate Services Industry Marketing

Outsource PRO / Visa Services marketing

UAE market lead generation

? Experience in:

Managing large monthly ad budgets Delivering daily lead targets Coordinating with

10-30+ sales staff

Achieving low

CPL & CAC

consistently
? Tools Expertise:

Google Ads, LinkedIn Ads, Meta Ads CRM Platforms (Zoho / HubSpot / Salesforce) AI Tools (ChatGPT, Jasper, automation workflows) Analytics dashboards, heatmaps, conversion tracking

KPIs (Key Performance Indicators)

Daily qualified leads achieved Lead-to-meeting conversion rate Meeting-to-closing conversion rate Monthly new clients from marketing Cost per Lead (CPL) Customer Acquisition Cost (CAC) Sales team lead utilisation efficiency Total revenue generated from marketing-driven clients

Personal Attributes

Strong

target-driven mindset

Analytical and data-focused decision making Ability to manage pressure and daily numbers Excellent coordination and communication skills Proactive, innovative, and leadership-oriented English fluency required; Arabic advantage
Job Type: Full-time