Job Description

Role Overview

We're an early-stage startup. We're seeking a

Digital Marketing Strategist / Manager

with hands-on experience across multiple digital channels, budgeting, and client communications. You'll be responsible for crafting marketing strategies, executing campaigns, managing budgets, and driving measurable business results.

Key Responsibilities

Strategy & Planning

Develop and implement comprehensive digital marketing strategies aligned with business goals and client needs. Plan and manage

marketing budgets

, allocate spends effectively across channels (paid, organic, social, influencer, etc.). Create marketing roadmaps, campaign calendars, and performance benchmarks.

Performance Marketing & Analytics

Set up, manage, and optimize paid campaigns across

Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and YouTube

. Monitor performance metrics (CPC, CPA, ROAS, CTR, conversion rates), prepare insights-driven reports, and recommend improvements. Manage A/B testing for ad creatives, landing pages, and audience targeting.

SEO & Content Marketing

Oversee

on-page and off-page SEO

to drive organic traffic and improve rankings. Collaborate with content teams to develop SEO-friendly blogs, landing pages, and marketing copies. Use tools like

Google Analytics, Search Console, SEMrush, or Ahrefs

for tracking and optimization.

Social Media & Branding

Create and manage organic and paid social media strategies across key platforms. Develop content calendars, ensure consistent brand messaging, and engage with online communities. Work with design teams to create impactful visuals, videos, and reels.

Client & Team Interaction

Serve as a

primary point of contact for clients or internal stakeholders

- understand objectives, present strategies, and report campaign results. Coordinate with creative, technical, and content teams to execute marketing plans effectively. Present campaign performance, insights, and recommendations to management/clients regularly.

Requirements

Bachelor's degree in Marketing, Business, or a related field.

3-6 years

of proven experience in digital marketing strategy, budgeting, and execution. Strong command over performance marketing, SEO, social media, email marketing, and analytics. Hands-on experience with tools such as

Google Ads, Meta Business Suite, Google Analytics (GA4), Tag Manager, and SEMrush

. Excellent communication, analytical, and presentation skills. Prior experience working in a

startup or digital agency

is a plus.

Immediate joiner preferred

-- candidates with a notice period longer than 15 days will not be considered.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person