Job Description

We are seeking a results-driven

Digital Marketeer

to lead the

Website and SEO strategy

for Studio Naadi.
This role focuses on enhancing our digital footprint through

SEO-driven content optimization, keyword research, trend analysis, website backend management, and performance tracking

.

The ideal candidate combines analytical precision with a strong grasp of design-led storytelling--translating architectural and landscape narratives into high-performing digital experiences.

Key Roles & Responsibilities1. Website & SEO Management (Primary Responsibility)

Manage and update the

WordPress website

--ensuring seamless navigation, responsive design, and consistent brand tone. Conduct

keyword research

and

search-trend analysis

to guide content strategy and SEO planning. Optimize project pages, blogs, and media assets using

on-page SEO

best practices (meta tags, headers, alt text, internal links). Track and improve

Google Search rankings

using tools such as Google Analytics, Search Console, Ahrefs, or SEMrush. Audit site performance (load speed, broken links, indexing issues) and coordinate fixes with developers when necessary. Manage and grow the

Google My Business

profile--reviews, posts, and location visibility. Develop a

monthly SEO performance report

highlighting organic traffic growth, keyword positions, and content insights. Identify new opportunities for

content clustering

, backlinks, and domain authority improvement. Suggest UX/UI improvements that enhance conversion rates and user engagement.

2. Paid & Performance Campaigns

Plan and execute

Google Search Ads

and

Display Ads

campaigns targeted towards brand visibility and inquiries. Monitor analytics dashboards, evaluate campaign ROI, and refine keyword bidding strategies. Develop data-driven insights to support budget allocation and future campaign planning.

3. Trend & Competitor Research

Track evolving

digital marketing trends

, especially within the architecture, design, and real-estate sectors. Benchmark SEO and digital presence of peer studios and competitors. Research high-performing keywords, backlink sources, and content formats in the design domain. Provide quarterly insights and improvement strategies based on this research.

4. Social Media Coordination (Secondary Responsibility)

Collaborate with the design and content team to ensure posts are

optimized for search visibility

and link back to the website. Maintain posting schedules and analytics across platforms (Instagram, LinkedIn, Pinterest). Track social performance metrics (reach, traffic to website, CTR) and prepare monthly reports. Explore paid social ads (Meta Ads Manager, LinkedIn Ads) for campaign amplification.

5. Analytics & Reporting

Consolidate monthly reports combining

website traffic, SEO ranking, and ad performance

. Analyze user behavior, page performance, and bounce rates to suggest optimization actions. Present actionable insights to the leadership team for continual digital growth.

Skills & Qualifications

Bachelor's degree in Marketing, Communications, or related field. 1-2 years of hands-on experience in

SEO, Google Ads, and WordPress management

.
Proficiency with (preferred not mandatory)

WordPress CMS (plugins, page builders, basic HTML preferred). SEO tools (Ahrefs, SEMrush, Yoast, Google Search Console). Google Analytics 4 (GA4), Tag Manager, and Data Studio. Meta Ads Manager / LinkedIn Campaign Manager. Strong analytical and reporting skills. Understanding of brand storytelling, tone, and visual consistency.

Key Attributes

Strategic thinker with a data-driven approach. Detail-oriented and organized. Proactive in research and trend tracking. Comfortable collaborating with creative and technical teams. Passionate about architecture, design, and digital innovation.
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Commuter assistance Leave encashment Paid time off Provident Fund
Work Location: In person