to independently manage strategy, execution, and performance of campaigns for our client acquisition. This is for a SAAS product, with inbound sales.
Key Responsibilities
Plan and execute digital campaigns aligned with business goals
Focused ads and emails to create awareness, re-target and signup our SaaS offering
Own the inbound objectives of client acquisition and revenue targets
Conduct keyword research, audience targeting, and A/B testing
Activities to perform:
Create and design engaging, mobile-friendly content
Segment audiences using CRM tools for personalized messaging
Track campaign metrics (open/click/conversion rates)
Optimization of campaigns
Budget management
Conduct A/B testing on subject lines, content, and design
Set up automation workflows and triggers based on user behavior
Stay updated on platform algorithm changes, ad formats, and paid media best practices.
Skills & Qualifications
2+ years of hands-on digital marketing experience
Preferably worked in multiple channels
Experience in marketing and automation
Good analytical, communication, and content skills
Knowledge of HTML/CSS for email design is a plus
Worked in a SaaS startup is a plus
Ability to work independently and manage multiple campaigns
Strong willingness to carry out performance marketing and deliver results.
Job Type: Full-time
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Health insurance
Work Location: In person
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