Job Description

We are seeking a dynamic and data-driven

Digital Marketing Manager

to lead and execute performance, content, and brand marketing strategies across channels. The ideal candidate is both creative and analytical, with a deep understanding of digital ecosystems and user acquisition funnels.

Tasks & Responsibilities:

1. Strategy & Planning

Develop integrated marketing plans aligned with business goals Define channel strategy (Google, Meta, LinkedIn, SEO, Email, etc.) Forecast campaign budgets, CAC, ROAS, and track against KPIs

2. Campaign Execution

Launch and manage digital ad campaigns (Search, Display, Social, Video) Oversee SEO and content efforts for organic growth Manage email marketing, automation, and retargeting workflows Supervise influencer or affiliate marketing programs (if applicable)

3. Analytics & Reporting

Track campaign performance using tools like GA4, Meta, Google Ads, and Looker Studio Conduct A/B testing, optimise for CTR, CPL, and conversion rates Present insights, dashboards, and monthly performance reports

4. Team & Vendor Coordination

Work with designers, copywriters, developers to bring campaigns to life Manage freelancers, ad agencies, or martech partners as needed

5. Brand & Communication

Ensure all communication is brand-aligned and audience-centric Own positioning and messaging across digital assets (website, ads, landing pages)

Outcomes Expected:

Scalable acquisition funnels with positive ROI Consistent lead flow aligned with sales targets Increase in website traffic, engagement, and retention Strong brand visibility and positioning across platforms Accurate reporting and proactive campaign optimization

Tools & Platforms:

Ad Platforms

: Google Ads, Meta Ads Manager, LinkedIn Ads

Analytics

: GA4, Looker Studio, Tag Manager, Hotjar/Clarity

SEO/Content

: Ahrefs, SEMrush, Surfer SEO, WordPress

Email/Automation

: Mailchimp, HubSpot, Sendinblue, Zapier

Requirements

:

2 years of hands-on experience in digital marketing (B2B or B2C) Proven success managing campaigns with clear performance metrics Strong grasp of marketing funnels, customer journeys, and conversion psychology Excellent written and verbal communication Ability to lead cross-functional teams and manage vendor relationships
Job Type: Full-time

Pay: ?35,000.00 - ?40,000.00 per month

Ability to commute/relocate:

Bangalore City, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

What was your last drawn CTC?
Work Location: In person

Expected Start Date: 01/08/2025