Job Description

Cracker Digital Media is looking for a results-driven and strategic

Digital Marketing Manager

to lead and execute our core digital marketing initiatives. This role is ideal for someone who thrives at the intersection of

paid media, performance marketing, social media strategy, and marketing automation

, and can translate data into scalable growth for our clients.

Key Responsibilities

Paid Advertising & Performance Marketing (Core Focus):

Plan, execute, and optimize

Google Ads, Meta Ads (Facebook & Instagram), and other paid media campaigns

across multiple client accounts. Manage budgets, bidding strategies, creatives, and landing page alignment to maximize ROI and conversions. Continuously test audiences, creatives, and funnels to improve performance and scale winning campaigns.

Social Media Marketing (High Priority):

Own social media strategy across platforms including Instagram, Facebook, LinkedIn, and others as required. Develop content calendars, campaign ideas, and growth strategies aligned with client objectives. Collaborate with designers and content teams to produce high-performing organic and paid social content. Track engagement, reach, and conversions, and translate insights into actionable improvements.

Email Marketing & Automation:

Plan and execute email marketing campaigns using segmentation, personalization, A/B testing, and performance tracking. Build and optimize automated workflows for lead nurturing, onboarding, and retention using HubSpot or similar tools.

SEO & Website Optimization:

Lead SEO strategy including keyword research, on-page optimization, technical SEO coordination, and content recommendations. Work closely with content and development teams to improve organic visibility and conversion rates.

WordPress & Website Management:

Oversee WordPress websites to ensure they are optimized for performance, UX, SEO, and lead conversion. Coordinate updates, landing pages, and CRO improvements in collaboration with developers and designers.

HubSpot & Marketing Ops:

Manage HubSpot for CRM, marketing automation, reporting, and lead lifecycle optimization. Ensure clean data, accurate attribution, and meaningful dashboards for internal and client reporting.

Analytics & Reporting:

Track performance across paid ads, social media, email, and SEO. Create clear, insight-driven reports highlighting results, learnings, and next steps. Use data to guide strategy, not just report numbers.
Qualifications

Bachelor's degree in Marketing, Business, or a related field (preferred).

3+ years of hands-on digital marketing experience

, ideally in an agency environment. Strong experience with

Google Ads, Meta Ads, and paid performance campaigns

. Proven expertise in

social media marketing

--both organic and paid. Working knowledge of SEO, WordPress, and HubSpot. Strong analytical skills with the ability to turn data into strategy. Excellent communication skills--clear, concise, and client-ready. Ability to manage multiple projects, deadlines, and stakeholders effectively. Up-to-date understanding of digital marketing trends and platform changes.
Why Join Cracker Digital Media

Play a key role in shaping digital strategies for growing brands. Work in a fast-moving agency environment with real ownership and impact. Collaborate with a skilled, driven team that values execution over fluff. Competitive compensation and growth opportunities. Continuous learning across paid media, automation, and performance marketing.
If you're passionate about

paid ads, social media growth, and data-driven marketing

, and want to work in an environment where results truly matter, we'd love to hear from you.

Job Types: Full-time, Permanent

Pay: ?420,000.00 - ?500,000.00 per year

Benefits:

Flexible schedule Paid sick time Work from home
Education:

Bachelor's (Required)
Experience:

Digital marketing: 2 years (Required)
Language:

English (Required)
Work Location: In person