Job Description

This role is for one of the Weekday's clients
Salary range: Rs 300000 - Rs 750000 (ie INR 3-7.5 LPA)
Min Experience: 3 years
Location: Remote (India)
JobType: full-time
We are seeking a results-driven Digital Marketing Manager to accelerate audience growth, visibility, and engagement across digital platforms. This role focuses on managing paid campaigns, driving high-quality traffic, and optimizing performance through data-backed strategies. The ideal candidate is analytical, proactive, and experienced in fast-moving digital environments.
Requirements
Key Responsibilities

• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, and X to boost traffic and engagement.
• Promote high-performing articles, market insights, and newsletters to maximize clicks, sessions, and readership.
• Create targeted campaign sets for specific content verticals such as market analysis, newsletters, and special features.
• Conduct ongoing A/B tests on creatives, messaging, and headlines to identify what drives the highest CTRs.
• Manage budgets effectively to deliver strong ROI across all paid initiatives.
• Grow and engage audiences on Twitter and Instagram through a mix of organic and paid strategies.
• Track, analyze, and report on campaign performance using analytics tools, providing insights for continuous improvement.
• Collaborate with content, SEO, and social teams to ensure campaigns support editorial goals and brand positioning.
• Stay updated on platform changes, digital trends, and best practices to maintain competitive advantage.

Requirements

• 2-5 years of experience in digital marketing, ideally within media, fintech, or web3 domains.
• Proven hands-on experience with Google Ads, Meta Ads, and X Ads.
• Strong understanding of campaign tracking, analytics, and performance optimization.
• Working knowledge of SEO, especially within digital currency or financial news ecosystems.
• Ability to work with cross-functional teams and manage deadlines in a fast-paced environment.

Additional Details

• Type: Full-time, Remote
• Working Days: Monday - Friday
• Timings: 10 AM - 7 PM

Skills Required