Job Description

Experience:

3 - 5 Years

Graduation:

Graduate/Post Graduate

Number of Positions:

1


We are looking for a passionate and hard-working digital marketing manager to lead our team. The candidate should have a comprehensive knowledge and experience of all the aspects of marketing and branding.



A Digital Marketing Manager owns end-to-end execution across owned, earned, and paid digital channels to drive predictable visibility and demand. The role ensures every campaign is properly published, tracked consistently via GA4/Google Search Console, and optimized based on performance data.

Required Candidate Profile

Digital Strategy: Build integrated campaigns tied to events, partners, and product updates Website Operations: Own WordPress publishing with SEO hygiene and conversion focus Performance Measurement: Standardize UTMs, dashboards, and reporting cadence Channel Execution: Manage SEO, paid media, email (Zoho), LinkedIn, and event digital support Discoverability: Maintain GEO/AEO/LLM representation for accurate search visibility

Role & Responsibilities:

Digital Strategy & Campaign Planning

+ Develop quarterly digital roadmap aligned to GTM priorities and business goals
+ Maintain content calendar with cross-team visibility and ownership
+ Define channel mix (paid/owned/earned) for events, partners, and launches

Website & WordPress Operations

+ Own publishing for product pages, event pages, and newsroom articles
+ Implement on-page SEO (metadata, H1-H3, internal links, alt text)
+ Ensure mobile UX, page speed, and working CTAs on all published content

SEO & Content Performance

+ Partner with SEO team on topic prioritization and intent alignment
+ Monitor Search Console for indexing errors and performance trends
+ Maintain refresh backlog for top pages based on traffic/conversion data

Paid Media & Retargeting

+ Execute campaigns across Google Ads, LinkedIn Ads, and display networks
+ Standardize UTMs for all links (ads, partners, QR codes)
+ Optimize for CPA, ROAS, and conversion quality

Email Marketing (Zoho)

+ Build/deploy campaigns, nurtures, and event sequences
+ Maintain list hygiene, segmentation, and deliverability best practices
+ Coordinate partner onboarding and post-event follow-ups

LinkedIn & Organic Distribution

+ Manage publishing schedule, carousels, and stakeholder amplification
+ Track engagement and document learnings for content iteration
+ Support employee advocacy programs

Event Digital Support

+ Create tracked event landing pages with booth info and CTAs
+ Execute pre/post-event email + social campaigns
+ Report event digital ROI using unified analytics

Analytics, Reporting & Governance

+ Maintain GA4 events, conversions, and executive dashboards
+ Deliver weekly/monthly performance reports with actionable insights
+ Document approvals via email; archive assets on network drive

GEO/AEO/LLM Optimization

+ Execute LLM seeding checklist for priority pages/videos
+ Conduct quarterly representation audits across answer engines
+ Recommend technical/content fixes with SEO/content teams