Job Description

Job description
Job Title: Digital Marketing Head
Job Summary:
The Digital Marketing Head will lead the overall digital growth strategy of the organization, driving brand visibility, online performance, and revenue through innovative and data-driven digital initiatives. This role oversees all digital channels, performance marketing activities, content strategy, and analytics to ensure the company achieves its digital KPIs and business objectives.
Key Responsibilities:
1. Digital Strategy & Leadership

• Develop and execute a comprehensive digital marketing roadmap aligned with business goals.

• Lead cross-channel digital campaigns to improve brand presence, traffic, engagement, and conversions.

• Oversee the digital marketing team and external agencies to ensure high-quality execution.

• Drive innovation by adopting the latest tools, technologies, and industry trends.

2. Performance Marketing (PPC, SEM, Paid Social)

• Lead SEO, SEM, PPC, Google Ads, and Meta Ads strategy to maximize ROI and reduce acquisition costs.

• Plan and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, YouTube, and programmatic platforms.

• Conduct A/B tests to enhance campaign performance and conversion rate optimization (CRO).

3. Content & Social Media Leadership

• Define content strategy to support brand storytelling, product awareness, and lead generation.

• Oversee content production across blogs, social media, email, website, and ads.

• Manage social media presence to enhance engagement and audience growth.

4. Analytics, Insights & Optimization

• Use GA4, Search Console, CRM insights, and web analytics tools to track performance.

• Analyze user behavior, campaign metrics, and market trends to improve digital performance.

• Establish KPIs for all digital channels and report results to senior leadership.

5. CRM, Email & Marketing Automation

• Oversee CRM management and lead nurturing processes.

• Develop automated workflows for customer retention, re-engagement, and lifecycle marketing.

• Optimize email campaigns for high engagement and conversions.

6. Brand Building & Creative Direction

• Strengthen brand positioning across all digital touchpoints.

• Guide creative teams for high-impact visual and communication assets.

• Ensure all content aligns with brand tone and identity.

7. Cross-Functional Collaboration

• Work closely with Sales, Product, and Creative teams to support business goals.

• Provide strategic inputs to product launches, campaigns, and digital initiatives.

Required Skills (20 Key Skills Integrated):
SEO, SEM, Google Ads, Meta Ads, Content Marketing, Social Media Management, Email Marketing, Marketing Automation, Analytics (GA4), Keyword Research, Copywriting, CRM Management, PPC Campaigns, A/B Testing, Budget Management, Branding, Lead Generation, Conversion Optimization, Web Analytics, Team Leadership.
Qualifications & Experience:

• Bachelors degree in Marketing, Digital Media, Business, or related field (MBA preferred).

• 8-15 years of experience in digital marketing, with at least 3-5 years in a leadership role.

• Proven track record of delivering high-growth digital campaigns.

• Strong analytical, leadership, and communication skills.

Role:
Industry Type:
Department:
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
PG: Master of Business Administration in International Business
Key Skills
Skills highlighted with '' are preferred keyskills
About company
Befach 4X Pvt Ltd
Befach 4X Pvt Ltd is a Hyderabad-based company established in 2018, specializing in health-focused food products and global sourcing services. Under its brands Befach Wellness and DCAL, the company offers fortified low-GI rice suitable for diabetics and eco-friendly water softening solutions. Befach 4X also provides end-to-end import services, including logistics, customs clearance, and quality inspection. The company has garnered recognition for innovation, receiving awards such as the Best Innovation Award from the Government of Telangana and the Sustainable Energy Award from the Coca-Cola Jagruthi Foundation. With over 50 employees, Befach 4X operates from its headquarters in Banjara Hills, Hyderabad, and serves a growing customer base across India.
Requirements
SEO, SEM, Google Ads, Meta Ads, Content Marketing, Social Media Management, Email Marketing, Marketing Automation, Analytics (GA4), Keyword Research, Copywriting, CRM Management, PPC Campaigns, A/B Testing, Budget Management, Branding, Lead Generation, Conversion Optimization, Web Analytics, Team Leadership.

Skills Required