Job Description

About Us

Ackrolix is a growing IT services company specializing in Website Development, AI Solutions, and Digital Marketing. We're expanding into content creation with multiple YouTube channels, a podcast series, and Instagram presence. We work with diverse clients while building our own media empire.

The Role

We're looking for a results-driven Digital Marketing Manager who can handle both our client campaigns AND our ambitious in-house media projects. You'll be managing paid advertising on Meta and Google while also building organic growth strategies for our content platforms.

What You'll Manage

Client Digital Marketing (50% of role)

Meta Ads (Facebook & Instagram):

Campaign strategy, creation, optimization, and reporting for 5-8 client accounts

Google Ads:

Search, Display, YouTube, and Shopping campaigns for client businesses Lead generation campaigns for B2B and B2C clients E-commerce advertising and conversion optimization Budget management ranging from ?5L to ?50L+ per month per client A/B testing for ad creatives, copy, and targeting Monthly performance reports and client presentations

In-House Growth Marketing (50% of role)

YouTube Growth:

Ads strategy for our 3 YouTube channels (Tech, Podcast, Entertainment)

Instagram Marketing:

Paid campaigns for reels and content promotion

Organic Strategy:

Work with content team to optimize for algorithm and engagement

Podcast Promotion:

Marketing strategy to grow listener base

Brand Building:

Position Ackrolix as a thought leader in tech and AI space

Analytics:

Track metrics across all platforms and provide insights

Key Responsibilities

Paid Advertising

Create and manage Meta ad campaigns (awareness, engagement, lead gen, conversions) Develop and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) Set up conversion tracking, pixels, and analytics Manage daily budgets and bidding strategies Create compelling ad copy and work with creative team on visuals Conduct audience research and targeting optimization Implement retargeting and remarketing strategies Stay updated on platform algorithm changes and ad policy updates

Strategy & Planning

Develop comprehensive digital marketing strategies for clients Create monthly content calendar aligned with paid campaigns Plan promotional campaigns for podcast launches and special episodes Identify growth opportunities across platforms Competitive analysis and market research

Analytics & Reporting

Monitor campaign performance daily and make optimization decisions Prepare detailed monthly reports with insights and recommendations Track ROI, ROAS, CPA, CTR, and other key metrics Use Google Analytics, Meta Business Suite, and other tools for deep analysis Present findings to clients and internal team

Collaboration

Brief creative team on ad creative requirements Coordinate with content team for promotional content Work with SEO team to align paid and organic strategies Communicate with clients on campaign performance and strategy

Must-Have Requirements

Experience & Skills:

3-5 years of hands-on experience

managing Meta Ads and Google Ads

Proven track record

of successful campaigns with measurable results Experience managing

monthly budgets of ?2L+

across multiple clients Strong understanding of Meta Ads Manager and Google Ads platform Expertise in audience targeting, lookalike audiences, and custom audiences Knowledge of conversion tracking, pixels, and UTM parameters Experience with A/B testing and campaign optimization Proficiency in Google Analytics (GA4) and Meta Business Suite

Technical Knowledge:

Facebook Ads Manager (Campaigns, Ad Sets, Ads structure) Google Ads (Search, Display, YouTube, Shopping, Performance Max) Google Tag Manager for tracking setup Conversion tracking and event setup Retargeting and remarketing strategies Landing page optimization principles Basic understanding of SEO and content marketing

Industry Experience:

B2B lead generation campaigns B2C e-commerce advertising Service-based business marketing YouTube channel growth and monetization (bonus) Tech/IT industry experience (preferred)

Certifications (Required):

Google Ads Certification (Search, Display, or Video) Meta Blueprint Certification (preferred) Google Analytics Certification (bonus)

Good to Have

Experience marketing podcasts or audio content YouTube advertising for channel growth Influencer marketing and collaborations Email marketing automation (Mailchimp, HubSpot) Experience with marketing automation tools Basic graphic design skills (Canva) Understanding of content creator economy Experience scaling startup/agency social media presence

Tools You'll Use

Advertising Platforms:

Meta Ads Manager (Facebook & Instagram) Google Ads LinkedIn Ads (occasional) YouTube Ads

Analytics & Tracking:

Google Analytics (GA4) Meta Business Suite Google Tag Manager Hotjar or similar heatmap tools YouTube Studio Analytics

Design & Content:

Canva (for ad mockups) Figma (collaboration with design team) CapCut or similar (for video ad review)

Project Management:

Notion/Trello/Asana Google Workspace Slack for team communication

Others:

SEMrush or Ahrefs (competitive analysis) Buffer/Hootsuite (scheduling) Client reporting tools

Your Ideal Profile

You're someone who:

Lives and breathes digital advertising

- you know Meta and Google platforms inside-out

Is data-driven

- decisions based on metrics, not gut feelings

Thinks creatively

- can come up with ad angles that stand out

Manages money wisely

- treats client budgets like your own

Stays current

- constantly learning about platform updates and industry trends

Communicates clearly

- can explain complex metrics to non-marketing people

Works independently

- self-starter who doesn't need micromanaging

Handles pressure well

- comfortable managing multiple campaigns and deadlines

Is results-obsessed

- you celebrate hitting KPIs and troubleshoot when you don't

Success Metrics (First 6 Months)

Client Campaigns:

Achieve client-agreed ROAS targets (typically 3-5x) Reduce CPA by 15-20% through optimization Maintain 95%+ client satisfaction scores Zero campaign downtime due to policy violations

In-House Growth:

Grow YouTube combined subscribers by 50K+ Increase Instagram engagement rate by 30% Generate qualified leads for Ackrolix services Establish Ackrolix as recognized tech thought leader

Operational:

Deliver all reports on time Stay within allocated budgets Implement at least 2 new campaign strategies Train team on latest advertising trends

What We Offer

Competitive salary:

?5-10 LPA based on experience and proven results

Performance bonuses

tied to campaign success and company growth

Creative freedom

in strategy and experimentation

Dual learning

- client work + building our own brand

Professional growth

as company and media presence scale

Collaborative environment

with creative and tech teams

Flexibility

in work approach (results matter, not hours)

Latest tools and resources

- we don't cut corners on marketing stack
Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Benefits:

Commuter assistance Health insurance Provident Fund
Application Question(s):

Write a paragraph on Why you fit for this position Are you a immediate joiner?
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 5 years (Preferred) PPC Campaign Management: 5 years (Preferred) Meta Ads: 5 years (Preferred) YouTube Channel: 3 years (Preferred) Team management: 3 years (Preferred)
Location:

Gurugram, Haryana (Preferred)
Work Location: In person