Job Description

Company:

NIILM University

Job Type:

Full-time | Regular

Location:

Plot No. 121, Sector-44, Gurugram, Haryana - 122003

Joining Date:

Immediate

Minimum Qualifications & Experience

Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field from a recognized university.

3-5 years of proven experience

in digital marketing, performance marketing, or social media strategy roles. Demonstrated expertise in conceptualizing and executing full-funnel digital marketing campaigns across multiple platforms. Proficient in tools such as

Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress (or other CMS platforms)

. Strong understanding of

SEO, SEM, SMM, email marketing, content marketing, lead generation, and performance analysis

. Excellent copywriting, communication, creativity, and project management skills.

Key Responsibilities

Develop and implement

end-to-end digital marketing strategies

to strengthen the university's online presence and lead-generation performance. Manage and optimize the university website for improved UX, search visibility, and timely content updates. Oversee all official social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.) including strategy, content creation, calendars, community engagement, and growth. Plan, execute, and monitor

paid advertising campaigns

across Google, Meta, and other digital channels to drive admissions, traffic, and brand recognition. Create data-driven content in coordination with internal teams to maintain consistency with NIILM University's brand voice. Track, analyze, and report campaign performance using analytics tools and submit

monthly performance dashboards with insights and recommendations

. Stay updated with

emerging trends, algorithms, tools, and best practices

in digital marketing to ensure strategic advantage. Provide digital support for university events, activities, and promotional initiatives, including

live coverage and targeted campaigns

. Collaborate with design, media, and technical teams to produce high-quality digital creatives and website improvements. Ensure

consistent brand identity

across all digital channels and marketing communications.

Desirable Qualifications & Skills

Certifications in

Digital Marketing, Google Ads, Analytics, SEO/SEM

(preferred). Strong understanding of marketing funnels, remarketing, and conversion optimization. Experience managing

influencer collaborations, paid promotions, or large-scale remarketing campaigns

. Excellent analytical ability to interpret data, forecast outcomes, and optimize ongoing campaigns. Strong leadership, time management, and interpersonal communication skills.

Pay Scale

?50,000 - ?70,000 per month

(Commensurate with professional experience and skillset)

Application Process

Interested candidates should email the following documents to

himanshi@niilmuniversity.ac.in

with the subject line:

Application - Digital Marketing Manager (NIILM University)

Updated CV Cover Letter mentioning the position applied for Portfolio or links to previous digital marketing campaigns/work Scanned copies of academic and experience certificates
Job Types: Full-time, Permanent

Pay: ?50,723.55 - ?70,483.53 per month

Benefits:

Provident Fund
Work Location: In person