Optivana Digital is a dynamic and fast-growing digital marketing agency based in Gurgaon, focused on delivering data-driven marketing strategies that help brands grow and connect with their audiences. Our team specializes in performance marketing, creative content, social media, and digital transformation for clients across diverse
industries.
Position Overview
We are seeking an experienced Digital Marketing Manager to lead our marketing strategy, oversee campaign execution, and drive measurable growth across all digital channels. The ideal candidate should have strong analytical skills, leadership qualities, and a deep understanding of both organic and paid marketing tactics.
Key Responsibilities
Develop, plan, and execute digital marketing strategies across SEO, SEM, Social Media, Email Marketing, and Content Marketing.
Manage paid campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and YouTube.
Track and analyze campaign performance metrics, ROI, and KPIs to optimize results.
Collaborate with creative, design, and content teams to produce engaging and on-brand digital assets.
Lead and mentor a team of digital marketing executives and interns.
Oversee website and landing page optimization for lead generation and conversion.
Manage client communications, strategy reviews, and reporting deliverables.
Stay updated with the latest digital marketing trends, tools, and technologies.
Required Skills & Qualifications
Bachelor's degree in marketing, Business, or a related field (MBA preferred).
4-7 years of experience in digital marketing, preferably in an agency environment.
Proficiency in tools like Google Analytics, Google Ads Manager, Meta Business Suite, HubSpot/CRM systems, and SEO tools (Ahrefs, SEMrush, etc.).
Strong understanding of performance marketing, conversion tracking, and retargeting strategies.
Excellent written and verbal communication skills.
Proven ability to manage multiple projects and meet deadlines.
What We Offer
Competitive salary and performance bonuses.
5-day work week (Monday to Friday).
Job Types: Full-time, Permanent, Fresher
Pay: ₹20,000.00 - ₹59,521.29 per month
Benefits:
Cell phone reimbursement
Food provided
Health insurance
Paid time off
Provident Fund
Work Location: In person
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