Job Description

Key Responsibilities:1. Performance Marketing

Plan, execute, and optimize

Google Ads, Facebook Ads, Instagram Ads

, and

YouTube campaigns

for maximum ROI. Continuously monitor and analyze campaign performance metrics -- CPC, CPA, ROAS, CTR, and conversion rates. Manage ad budgets and ensure effective spend allocation across channels.

2. Social Media & Content Strategy

Develop and execute engaging

content calendars

across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). Oversee

organic growth

, community management, and engagement initiatives. Coordinate with creative & design teams for visuals, videos, and reels.

3. Influencer & Brand Collaborations

Identify and onboard

YouTubers, tech reviewers, and influencers

aligned with our target audience. Negotiate deals, manage product seeding, collaborations, and measure performance via engagement & reach. Build long-term relationships with creators and digital partners.

4. SEO & Website Optimization

Coordinate with SEO team or agency to enhance

organic visibility

and keyword rankings. Ensure landing pages and product pages are optimized for performance and conversions.

5. Analytics & Reporting

Track campaign data using

Google Analytics, Meta Business Suite, Google Ads Dashboard

, and other tools. Prepare

weekly and monthly performance reports

with insights and recommendations. Use data-driven insights to improve ROI and brand reach.

6. Brand & Campaign Management

Plan and execute

seasonal campaigns, product launches, and offers

across digital channels. Ensure

brand consistency

and tone of communication across all digital touchpoints. Stay updated with latest digital trends, tools, and platform updates.

Key Skills & Qualifications:

Bachelor's or Master's in Marketing, Business, or related field. 3-6 years of proven experience in

digital marketing / performance marketing

roles. Hands-on experience with

Google Ads, Meta Ads Manager, YouTube Ads, Google Analytics, and influencer campaigns.

Strong understanding of

ROAS optimization, audience targeting, remarketing

, and funnel strategy. Excellent analytical, communication, and project management skills. Knowledge of SEO, Shopify / WooCommerce / WordPress-based ad tracking preferred
Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Work Location: In person