Job Description

About the Role:

We are seeking an experienced and strategic Digital Marketing Manager to lead and manage our digital marketing initiatives with a strong focus on SEO, lead generation (Mobile App), social media, and PPC campaigns. The ideal candidate should be data-driven, creative, and capable of developing and executing integrated marketing strategies that deliver measurable business results.

Key Responsibilities:

Develop and implement on-page and off-page SEO strategies to improve organic rankings and drive website/app traffic. Conduct keyword research, competitor analysis, and technical audits. Monitor SEO performance and share actionable insights with the team. Plan and execute targeted lead generation campaigns specifically for mobile app development services. Optimize landing pages, CTAs, and campaigns to improve lead conversion rates. Create and manage social media strategies across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.). Develop engaging content (posts, reels, campaigns) to build brand awareness and generate leads. Track performance metrics and optimize campaigns for better ROI. Manage paid campaigns on Google Ads, Meta Ads, and other platforms. Optimize ad performance through keyword targeting, A/B testing, and budget management. Track, analyze, and report campaign ROI. Monitor all digital marketing channels, campaigns, and KPIs. Provide monthly performance reports with insights and recommendations for growth.

Skills & Qualifications:

Bachelor's/Master's degree in Marketing, Business, or a related field. Must have 02 to 07 years of proven experience in digital marketing management with strong expertise in SEO, PPC, social media, and lead generation. Strong knowledge of Google Ads, Google Analytics, Search Console, Facebook/Meta Ads Manager, and LinkedIn Ads. Hands-on experience with SEO tools (SEMRush, Ahrefs, Moz, etc.). Proven track record of generating leads in the mobile app industry is highly preferred. Strong analytical, problem-solving, and communication skills.
Job Type: Full-time

Work Location: In person