Job Description

We are looking for an experienced and performance-driven

Digital Marketing Manager

to lead and scale our digital campaigns for our growing D2C e-commerce business. The ideal candidate must have a proven track record of managing

E-commerce as the key business driver

, with expertise in

Facebook Ads and Google Ads

for high-scale growth.

Key Responsibilities

Performance Marketing

: Plan, execute, and scale campaigns across

Facebook Ads

and

Google Ads

(Search, Display, Shopping, YouTube).

E-commerce Growth

: Drive online sales and revenue growth with data-driven strategies focused on ROAS, CAC, and LTV metrics.

Campaign Strategy

: Build and implement SEM campaigns aligned with the overall digital marketing strategy.

Tools & Platforms

: Hands-on working proficiency with

Google Ads, Google Ads Editor, Google Merchant Center, and Facebook Business Manager

.

Funnel Optimization

: Understand and optimize the full e-commerce funnel - from impressions to clicks, add-to-cart, checkout, and purchase.

Audience Building

: Create and refine custom and lookalike audiences based on user journey and website events.

Tracking & Analytics

: Set up and monitor key conversion events using

Facebook Pixel, Google Tag Manager, and Google Analytics

.

Reporting

: Track KPIs, prepare performance reports, and deliver actionable insights for scaling campaigns.

Requirements

3-5 years of experience in

digital marketing for D2C brands

(mandatory). Proven track record of

scaling revenue through paid campaigns

on Facebook & Google. Strong knowledge of

E-commerce performance metrics

and funnel-based marketing. Proficiency in

Google Ads, Google Ads Editor, Google Merchant Center, Facebook Ads Manager, and GTM

. Strong analytical mindset with expertise in A/B testing, attribution, and conversion optimization. Ability to manage budgets efficiently and deliver high ROI.

Good to Have

Experience in influencer-driven performance campaigns. Knowledge of SEO, Email Marketing, and Marketing Automation. Familiarity with Shopify, WooCommerce, or similar e-commerce platforms.
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Health insurance
Application Question(s):

Can you share the average monthly budget you've managed?
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 3 years (Required)
Work Location: In person