to lead our online media presence and campaigns. You will be responsible for developing, executing, and optimizing digital media strategies across various platforms to increase brand awareness, drive traffic, and generate leads or sales. The ideal candidate has hands-on experience managing paid and organic media campaigns, strong analytical skills, and a passion for digital innovation.
Key Responsibilities:
Plan, create, and manage paid advertising campaigns across Google Ads, Meta Ads Manager, LinkedIn Ads, etc.
Conduct keyword research, audience segmentation, and competitor analysis to optimize campaign performance.
Monitor daily budgets, bid strategies, and performance metrics to ensure KPIs are met.
Develop A/B testing strategies for ad creatives and landing pages to maximize conversion rates.
Analyze campaign data and provide actionable insights through weekly/monthly reports.
Stay updated on industry trends, platform updates, and emerging tools to drive innovation.
Collaborate with creative and content teams to ensure alignment between ad copy, visuals, and landing pages.
Manage and optimize client ad accounts with attention to detail and ROI objectives.
Requirements:
4-5 years of experience managing PPC campaigns, preferably in an agency setting.
Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, and Google Analytics.
Google Ads and Meta certifications are a strong plus.
Strong analytical skills with the ability to interpret campaign data and translate it into actionable strategy.
Excellent written and verbal communication skills.
Ability to manage multiple projects and clients simultaneously in a fast-paced environment.
Job Type: Full-time
Pay: Up to ?750,000.00 per year
Schedule:
Day shift
Work Location: In person
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