Job Description

Key Responsibilities

Strategize, Plan & Execute

high-performing paid campaigns across

Google Ads, Meta (Facebook & Instagram)

to drive

qualified B2B leads, product awareness

, and

pipeline growth

.

Own and optimize

paid campaigns across

LinkedIn

and

Twitter/X Ads

, tailored to

enterprise and tech-savvy audiences

, with a sharp focus on

CTR, CPL, CPA, and lead quality

.

Lead email marketing automation

, including building, segmenting, and running nurturing workflows using tools like

HubSpot

,

Mailchimp

, or

ActiveCampaign

to engage prospects and retain users. Implement

A/B testing, retargeting strategies, and lookalike audience tactics

, coupled with continuous

keyword research and bid optimization

.

Craft compelling ad copy, landing page briefs, and creative outlines

in alignment with buyer personas and brand tone--collaborating closely with content and design teams. Drive performance metrics such as

CPC, CPA, ROAS, lead-to-MQL conversion rates

, and

campaign ROI

--owning them end-to-end. Collaborate with

product marketing and content teams

to ensure

messaging alignment

and campaign relevance across the buyer journey. Analyze campaign data through

Google Analytics, Tag Manager, and UTM frameworks

, identifying key insights and actionable growth experiments. Regularly present

performance reports, growth insights, and scaling opportunities

to leadership and cross-functional stakeholders.

Required Skills & Qualifications

4+ years of hands-on experience

in

performance/digital marketing

for

B2B SaaS or technology-driven companies

. Deep expertise in running and optimizing campaigns across

Google Ads (Search, Display, Video), Meta Ads

, and

LinkedIn Campaign Manager

. Solid experience with

email marketing platforms

(HubSpot, Mailchimp, ActiveCampaign) and a track record of executing nurturing campaigns with measurable outcomes. Familiarity with

Twitter/X Ads

and its application in

B2B demand generation

is a strong plus. Strong understanding of

B2B buyer journeys, SaaS marketing funnels

, and

lead nurturing frameworks

. Data-driven approach with strong proficiency in

Google Analytics

,

Google Tag Manager

,

conversion tracking

, and

UTM implementation

. Excellent

copywriting and messaging skills

, with the ability to work alongside design and creative teams to deliver compelling ads and landing pages. Proven ability to

manage media budgets effectively

, scale winning campaigns, and deliver results aligned to growth KPIs.
Job Type: Full-time

Pay: ?15,857.59 - ?49,751.38 per month

Benefits:

Health insurance Paid sick time Provident Fund
Schedule:

Day shift
Supplemental Pay:

Commission pay Performance bonus Quarterly bonus Yearly bonus
Experience:

Digital marketing: 4 years (Preferred)
Work Location: In person