Job Description

Job Summary:

The Digital Marketing Manager will lead all digital initiatives to promote the hotel/resort's brand, increase direct bookings, manage online presence, and optimize digital channels to enhance guest engagement. This role requires a deep understanding of digital tools, hospitality trends, and customer behavior in the travel and leisure sector.

Key Responsibilities:

Develop and implement digital marketing strategies to drive online traffic, direct bookings, and brand awareness. Manage the hotel/resort website, ensuring content is up-to-date, SEO-optimized, and conversion-friendly. Plan and execute paid campaigns across Google Ads, Facebook/Instagram, YouTube, and display networks. Optimize performance on Online Travel Agencies (OTAs) and ensure rate parity and content consistency. Manage social media channels with regular, engaging, and brand-aligned content. Monitor and respond to reviews on TripAdvisor, Google, Booking.com, and other platforms to maintain reputation. Coordinate email marketing campaigns and guest loyalty promotions. Track, analyze, and report campaign and website performance using Google Analytics and other tools. Collaborate with the Revenue and Sales teams to align digital efforts with occupancy and revenue goals. Manage digital advertising budgets effectively with a focus on ROI and direct booking share. Work with photographers, videographers, designers, and agencies for digital creatives and campaigns.

Qualifications & Skills:

Bachelor's degree in Marketing, Digital Media, Hospitality, or a related field. 4+ years of digital marketing experience, preferably in the hotel/resort or hospitality industry. Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and Google Analytics. Hands-on experience with hospitality booking engines, channel managers, and OTA extranets. Proficient in social media marketing, influencer collaborations, and brand storytelling. Strong content writing and visual content skills preferred. Knowledge of email platforms (Mailchimp, HubSpot, etc.) and CRM systems. Excellent communication and project management skills. Ability to work under pressure and manage multiple campaigns simultaneously.

Preferred Experience/Certifications:

Experience with hotel digital systems (e.g., SynXis, SiteMinder, TravelClick, or similar). Google Ads and Analytics Certified. Familiarity with hotel metasearch platforms (e.g., Google Hotel Ads, Trivago, Kayak). Experience with luxury/lifestyle hotel marketing is a plus.
Job Type: Full-time

Pay: ?35,000.00 - ?45,000.00 per month

Benefits:

Food provided
Work Location: In person