Job Description

Role:

Marketing Manager

CTC-

8-12 LPA

Location:

Bangalore

Responsibilities:

The Marketing Manager will be responsible for end-to-end marketing strategy and execution, including: Strategy & Planning: Develop and execute comprehensive marketing strategies that align with organizational goals and brand positioning. Campaign Management: Plan and manage multi-channel campaigns (digital, print, outdoor, events/mall/neighborhood activations) to promote healthcare services, specialties, and new initiatives. Digital Leadership: Oversee the organization's entire online presence, including website management, social media strategy, SEO/SEM performance, and online reputation management. Stakeholder Collaboration: Coordinate actively with internal departments, medical doctors, and management to define target audiences and capitalize on marketing opportunities. Community Engagement: Strategize and execute community outreach programs, health camps, and corporate tie-ups to drive patient footfall. Content & Collateral: Supervise the creation of engaging content for marketing materials, patient education, and all digital channels. Performance & ROI: Track, analyze, and report on the performance and Return on Investment (ROI) of all marketing campaigns. Regulatory Compliance: Ensure all marketing activities strictly adhere to ethical standards and relevant healthcare regulatory guidelines. Team Leadership: Lead, mentor, and guide the marketing team to achieve optimal performance and foster creativity. Vendor Management: Develop and maintain strong relationships with media partners, advertising agencies, and external vendors.

Requirements:

Bachelor's or Master's degree in Marketing, Business Administration, or a closely related field. 5-10 years of proven marketing experience, with a strong preference for the healthcare, hospital, or pharmaceutical industry. In-depth understanding of healthcare consumer behavior, digital marketing best practices, and effective branding strategies. Excellent proficiency in digital marketing tools, analytics platforms (e.g., Google Analytics), and CRM systems. Exceptional communication, presentation, leadership, and project management skills. Demonstrated ability to thrive in a fast-paced environment and work effectively with cross-functional teams.

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Job Type: Full-time

Pay: ₹60,000.00 - ₹100,000.00 per month

Application Question(s):

What is your current CTC? (Mandatory)
Work Location: In person