Job Description

Job Title: Brand Growth & Marketing Manager(AI Marketing & Store Launch)

Department:

Marketing & Business Development

Expirience:

2+ Years

Reports To:

Business Head

Location:

HO + Store Visits (as required)

ROLE PURPOSE

The Brand Growth & Marketing Manager will be responsible for driving end-to-end brand visibility, customer engagement, and business growth for Trooms Brands Private Limited. The role includes AI driven marketing, digital advertising, social media management, new store launch coordination, and vendor/agency management to support the company's retail expansion strategy.

KEY RESPONSIBILITIES

1. Marketing & Brand Growth
-Plan and execute AI-based digital marketing strategies to enhance brand reach and customer acquisition
-Manage and optimize paid advertising campaigns across digital platforms
-Ensure consistent brand messaging across all communication channels

2. Social Media Management
-Manage all official social media accounts of the brand
-Plan, create, and publish content (posts, reels, stories, campaigns)
-Monitor engagement, customer queries, and online reputation

3. Advertising & Promotions
-Design and execute online and offline promotional campaigns
-Coordinate local area marketing activities for store promotions
-Work on seasonal and festival campaigns as per the business calendar

4. Store Opening & Launch Coordination
-Coordinate end-to-end activities related to new store openings
-Liaise with agencies for branding, signage, printing, and promotions
-Coordinate with local vendors (event support, ice cream vendors, etc.)
-Support launch-day marketing activities to maximize footfall

5. Vendor & Agency Management
-Identify, onboard, and manage external agencies and vendors
-Negotiate commercials, timelines, and deliverables
-Ensure quality, timely execution, and budget adherence

6. Reporting & Performance Tracking
-Track marketing performance, leads, footfall, and ROI
-Prepare weekly and monthly performance reports
-Share insights and recommendations for improvement

KEY RESULT AREAS (KRA)

-Growth in brand visibility and digital engagement
-Lead generation and store footfall through marketing activities
-Successful execution of store launch campaigns
-Effective vendor and agency coordination
-Timely and accurate reporting

KEY PERFORMANCE INDICATORS (KPI)

-Social media reach, engagement, and follower growth
-Leads generated and conversion to store visits
-ROI on paid marketing campaigns
-Timely completion of store opening activities
-Budget control and vendor performance

SKILLS & QUALIFICATIONS

Must-Have Skills
-Strong understanding of AI marketing tools
-Social media & digital advertising expertise
-Vendor & agency coordination skills
-Good communication and negotiation ability
-Hands-on execution mindset

Preferred
-Experience in retail / fashion / kidswear
-Experience in store launches or brand expansion
-Basic design/content understanding (Canva, AI tools)

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person