Job Description

for App Marketing Specialist

We are seeking a

Android App Marketing Specialist

with expertise in

Google Ads for Apps

to drive scalable and profitable app installs. The ideal candidate will be responsible for end-to-end

user acquisition strategy (Paid + Organic).

campaign optimization, and performance growth with a strong analytical and creative mindset.

Key Responsibilities

:

Plan, launch, manage, and optimize

Android app install campaigns

on

Google Ads (App Campaigns/UAC)

and

Meta Ads

Develop and execute

User Acquisition strategies

combining

paid marketing and organic growth

Optimize campaigns for

CPI, CTR, CVR

, and overall ROI

Design and manage effective

campaign structures

for scalability and performance

Perform

A/B testing

on creatives, ad copies, audiences, bidding strategies, and formats

Implement and refine

audience targeting strategies

to acquire high-quality users

Analyze the full

user acquisition funnel

from impression to install and post-install events

Track, analyze, and report performance using

Firebase, GA4

, and other analytics tools

Collaborate with design and video teams to develop high-performing

creative and video ad strategies

Apply

basic ASO (App Store Optimization)

practices including Play Store listing optimization to support paid installs

Scale app installs while maintaining

profitable ROI and sustainable growth

Identify insights, trends, and opportunities to improve campaign performance continuously

Key Requirements:

Proven experience in

Android App Marketing and Growth

Strong hands-on expertise in

Google Ads for Apps

In-depth knowledge of

CPI, CTR, CVR optimization

and performance marketing metrics Experience in building and optimizing

user acquisition funnels

Strong understanding of

campaign structure and audience targeting

Hands-on experience with

A/B testing frameworks

Working knowledge of

Firebase and GA4

for app performance tracking Experience with

Play Store listing optimization

(ASO basics is a plus) Ability to

scale installs with profitable ROI

Knowledge of

creative strategy

, especially

video ads for mobile apps

Analytical, data-driven, and result-oriented mindset

Preferred Candidate:

1-4 years of experience in

Application marketing specialist

.

A

growth-focused performance marketer

who owns results

Someone who blends

data, creativity, and experimentation

Only Surat Based candidates can Apply

Note: If you are intersted only contact on 8154823356 for Details if you have experience 50% from about job description

Job Type: Full-time

Pay: ₹13,832.07 - ₹55,334.61 per month

Work Location: In person