Job Description

Key Responsibilities1. Digital Strategy & Brand Building

Create and execute a strong digital marketing strategy for skincare products. Build brand visibility across all online platforms. Understand skincare audience behavior and create targeted campaigns.

2. Social Media Management

Manage Instagram, Facebook, YouTube, LinkedIn, and Pinterest. Plan monthly content calendar: reels, posts, skincare tips, before-after content. Handle comments, DMs, and customer engagement. Work with designers/creators to produce high-quality content.

3. Paid Ads & Performance Marketing

Run and optimize

Facebook/Instagram Ads

,

Google Ads

,

YouTube Ads

. Manage budgets and track ROI for each campaign. Create campaigns for: Product launches Awareness Lead generation Website traffic Online sales (if applicable)

4. Influencer & Collaboration Management

Identify skincare influencers, bloggers, dermat creators, and negotiate collaborations. Manage influencer campaigns, product seeding, and paid partnerships. Track influencer performance.

5. Website, SEO & E-commerce

Manage website updates, product listings, and landing pages. Ensure product descriptions, images, and reviews are optimized. Implement SEO strategies: Keyword research On-page/off-page SEO Blog writing Support sales on platforms like Amazon, Flipkart, Nykaa (if applicable).

6. Content Marketing

Create skincare blogs, educational content, customer success stories. Promote content that increases trust and brand authority.

7. Data Analytics & Reporting

Track KPIs using Google Analytics, Meta Insights, and other tools. Prepare weekly/monthly performance reports. Suggest improvements based on data.

8. Customer Retention & Email/SMS Marketing

Design automated campaigns to upsell and cross-sell products. Build customer loyalty programs and newsletters.

9. Coordination & Team Management

Coordinate with sales, product development, and graphic design teams. Manage agency partners and freelancers.
Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person