Job Description

Role Overview

The

Digital Marketing Manager

will be responsible for driving measurable growth in brand visibility, admissions, and digital engagement. This role combines strategic thinking, creative execution, and data-driven decision-making to strengthen the school's online reputation and lead-generation ecosystem.

You will be accountable for

increasing qualified leads, improving conversion rates, and achieving digital campaign ROI targets

.

Key Responsibilities

1. Digital Strategy & Growth

Develop and execute a results-focused

digital marketing strategy

to achieve quarterly and annual admission goals. Plan and manage

performance marketing campaigns

(Google Ads, Meta Ads, etc.) to generate high-quality leads with measurable ROI. Conduct regular

competitor analysis and market insights

to identify new opportunities for digital growth.

2. Content & Branding

Build a strong, consistent

digital brand identity

aligned with the school's innovation-driven philosophy. Design and manage

content calendars

(social media, blogs, newsletters, and videos) to enhance engagement. Collaborate with creative teams to produce impactful visuals, short films, and digital brochures.

3. Lead Generation & Conversion

Implement and optimize

lead funnels

through SEO, landing pages, email automation, and remarketing campaigns. Track, nurture, and convert leads via CRM systems; ensure a seamless digital-to-admission journey. Conduct

A/B testing

to maximize conversion rates and minimize cost-per-lead (CPL).

4. Analytics & Performance Measurement

Measure, analyse, and report key metrics -- lead generation, engagement rate, CTR, ROI, and conversion rate. Use Google Analytics, Meta Insights, and CRM dashboards for real-time performance tracking. Provide monthly performance reports with

data-driven insights

and

actionable improvement plans

.

5. Collaboration & Innovation

Work closely with academic and outreach teams to promote events, workshops, and new programs. Explore

emerging digital platforms

(YouTube, influencer collaborations, community marketing). Introduce innovative campaigns that strengthen the school's digital footprint and community presence.

Qualifications & Skills

Bachelor's/Master's degree in Marketing, Digital Media, Business, or related field.

3-5 years of proven digital marketing experience

, preferably in education, edtech, or service-based industries. Strong command over

SEO/SEM, Google Ads, Meta Ads, email automation, and analytics tools.

Hands-on experience with

CRM systems

. Excellent project management, analytical, and communication skills. Ability to lead campaigns independently and deliver measurable outcomes under tight timelines.

Performance Expectations

Achieve a

20%-30% increase in qualified leads

within the first 6 months. Reduce

cost per acquisition (CPA)

through optimized ad campaigns. Grow

organic website traffic and social engagement

by at least 25% year-over-year. Maintain a strong

brand reputation score

across online platforms.

What We Offer

Competitive compensation. Freedom to innovate and lead digital transformation in a growing educational brand. Exposure to strategic decision-making and long-term brand development. Supportive, collaborative, and innovation-driven work culture.
Job Type: Full-time

Pay: ?70,000.00 - ?80,000.00 per month

Work Location: In person