Job Description

Digital Marketing Manager

Location: Ahmedabad

Company: Global Colliance

About Us:

Global Colliance is a leading study abroad and career consulting organization helping students connect with top global universities and achieve their international education dreams. We are looking for a passionate and strategic Digital Marketing Manager to lead our online presence and performance across multiple platforms.

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Key Responsibilities:

1? Strategy & Planning

Develop and execute digital marketing strategies aligned with overall business goals. Plan and implement campaigns across all digital channels to increase brand visibility and lead generation. Analyze trends and insights to optimize performance and ROI.
2? SEO & Website Coordination

Coordinate with the SEO team to improve website rankings and organic traffic. Ensure all website content and landing pages are optimized for SEO and conversion. Track keyword performance, backlinks, and technical SEO improvements.
3? Social Media Management

Build and manage the brand presence on Instagram, LinkedIn, YouTube, Facebook, Snapchat, and X (Twitter). Create engaging content strategies to boost follower engagement and brand recall. Plan monthly social calendars and analyze social performance reports.
4? Paid Campaigns (Meta & Google Ads)

Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns for lead generation. Manage ad budgets, targeting, A/B testing, and performance tracking. Continuously monitor campaign KPIs like CPC, CPL, CTR, and conversion rate for improvement.
5? Analytics & Reporting

Prepare and present monthly performance reports with actionable insights. Use tools like Google Analytics, Meta Business Suite, Google Ads Manager, and Search Console to monitor digital health.
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Requirements:

Bachelor's degree in marketing, Digital Media, or related field. 2-6 years of proven experience in digital marketing, paid ads, and SEO coordination. Strong knowledge of Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, etc.), and social media analytics. Creative mindset with strong analytical and communication skills. Ability to manage multiple platforms and meet deadlines in a fast-paced environment.
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Provident Fund
Work Location: In person