Job Description

1. Digital Strategy Development:

Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, and PPC campaigns. Develop strategies to drive online traffic to the company website and improve conversions.

2. SEO and SEM:

Perform keyword research, competitor analysis, and on-page and off-page SEO to improve search engine rankings. Manage and optimize paid search campaigns on platforms like Google Ads and Meta Ads.

3. Social Media Management:

Plan and execute social media campaigns across platforms like Facebook, Instagram, LinkedIn etc.

4. Content Creation and Management:

Work closely with the content team to ensure the production of high-quality, engaging, and SEO-friendly content for blogs, websites, and social media. Ensure all marketing content is aligned with the brand's messaging and tone.

5. Data Analysis and Reporting:

Analyze and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Generate insights from campaign data to make informed marketing decisions.

6. Website Management:

Collaborate with web development teams to ensure the website is optimized for user experience (UX) and conversion and monitor website traffic, optimize landing pages etc.

7. Collaboration and Communication:

Collaborate with internal teams (e.g., designers, content creators, developers) to create cohesive marketing strategies. Maintain relationships with third-party vendors, such as agencies and digital media partners.

Preferred Skills:

Proficiency with marketing platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing tools. Strong understanding of SEO, SEM, PPC, and web analytics. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to multitask, prioritizes, and manages time effectively.
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person