Develop and execute comprehensive SEO strategies to achieve and maintain top rankings on Google for target keywords related to events management services
Conduct regular keyword research, competitor analysis, and SEO audits to identify optimization opportunities
Optimize website content, meta descriptions, headers, and technical SEO elements to improve organic search performance
Monitor search engine algorithm updates and adapt strategies accordingly to maintain high rankings
Google Business Profile Management
Manage and optimize the company's Google Business Profile to maximize local search visibility and engagement
Regularly update business information, photos, posts, and respond promptly to customer reviews and queries
Implement strategies to increase positive reviews and improve overall rating
Utilize Google Business insights to track performance and refine optimization tactics
Social Media Consolidation & Management
Audit and consolidate all existing social media accounts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
Ensure consistent branding, messaging, and visual identity across all social media channels
Clean up dormant or duplicate accounts and establish a unified social media presence
Social Media Strategy & Execution
Develop comprehensive social media strategies aligned with business objectives and target audience preferences
Create engaging content calendars featuring diverse content types (posts, stories, reels, videos) for each platform
Execute daily posting schedules, community management, and audience engagement activities
Leverage platform-specific features and trends to maximize reach and engagement
Event Coverage & Promotion
Ensure comprehensive digital coverage of all company events through real-time social media updates, photography, and videography
Develop post-event content showcasing highlights, testimonials, and success stories
Coordinate with event teams to capture key moments and create shareable content
Lead Generation
Design and implement digital marketing campaigns specifically focused on generating qualified leads
Develop landing pages, lead magnets, and conversion-optimized content to capture prospect information
Manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to drive targeted traffic and conversions
Implement marketing automation and email nurturing sequences to convert leads into clients
Track and analyze lead generation metrics, optimizing campaigns for improved ROI and conversion rates
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
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