Job Description

Key Responsibilities

Plan and execute

lead generation campaigns

across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms Create and optimize

landing pages and lead forms

to improve conversion rates Manage and optimize

paid campaigns (CPC, CPL, ROAS)

Generate leads through

SEO, SEM, email marketing, and social media

Track, analyze, and report campaign performance using

Google Analytics, Ads Manager, and CRM tools

Conduct

A/B testing

on ads, creatives, and landing pages Coordinate with sales teams to ensure

lead quality and conversion

Manage marketing budgets and optimize spend for maximum ROI Stay updated with the latest digital marketing trends and tools

Required Skills & Qualifications

Proven experience in

digital marketing with strong focus on lead generation

Hands-on experience with

Google Ads, Meta Ads, LinkedIn Ads

Knowledge of

SEO, SEM, email marketing, and marketing automation tools

Experience with

CRM tools

(Zoho, HubSpot, Salesforce, etc.) Strong analytical skills and ability to interpret campaign data Good communication and coordination skills

Preferred Skills

Experience in

B2B lead generation

Knowledge of

marketing funnels and conversion optimization

Basic understanding of

HTML, landing page builders, and tracking pixels

Key Metrics (KPIs)

Cost per Lead (CPL) Lead Quality & Conversion Rate ROI / ROAS Campaign Performance & Scaling
Job Types: Full-time, Permanent

Pay: Up to ?130,000.00 per month

Work Location: Remote