Digital Marketing Manager/ Executive

Year    TN, IN, India

Job Description

Key Responsibilities



Digital Strategy & Campaigns

Plan, execute, and monitor digital marketing campaigns across multiple channels (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.). Develop strategies for SEO, SEM, PPC, and content marketing to improve online visibility. Optimize campaigns for maximum ROI and brand reach.

Social Media Management

Manage official social media pages (Facebook, Instagram, LinkedIn, Twitter, YouTube). Create engaging content (posts, reels, stories, blogs, videos). Respond to queries, comments, and maintain online reputation.

Website & SEO

Manage and update website content regularly. Implement SEO best practices to improve search rankings and organic traffic. Monitor analytics and recommend improvements.

Content Creation & Branding

Coordinate with creative teams for digital content (banners, videos, infographics, newsletters). Ensure consistent brand tone and messaging across all digital platforms.

Analytics & Reporting

Track KPIs such as lead generation, website traffic, conversion rates, and engagement metrics. Provide monthly performance reports with insights and recommendations.

Email & WhatsApp Marketing

Develop and execute email campaigns for promotions, events, or patient education. Manage WhatsApp business campaigns while ensuring compliance with guidelines.

Collaboration

Work closely with the Sales/Business Development team to align digital campaigns with organizational goals. Coordinate with internal departments to highlight achievements, events, and success stories online.

Key Skills & Competencies



Strong knowledge of

SEO, SEM, Google Analytics, and Google Ads

. Proficiency in

social media tools and scheduling platforms

(Hootsuite, Buffer, Meta Business Suite). Basic skills in

graphic design and video editing tools

(Canva, Photoshop, Premiere Pro preferred). Excellent communication and content writing skills. Analytical mindset with the ability to interpret data and trends. Creativity and adaptability to changing digital trends.

Qualifications



Bachelor's Degree in Marketing, Communications, Digital Media, or related field. Certification in

Digital Marketing/Google Ads/SEO

preferred.

Experience:

Executive level: 1-3 years of relevant experience. Manager level: 4-6 years of proven experience in digital marketing.
Job Type: Full-time

Work Location: In person

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Job Detail

  • Job Id
    JD4255141
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year