Job Description

About Linen Trail

Linen Trail is a

premium slow fashion brand

that has been crafting 100% Pure Linen apparel for over a decade. As India's largest pure linen collection, we combine

quiet luxury, sustainability, and craftsmanship

to deliver timeless clothing for discerning customers. We are a fast-growing direct-to-consumer (D2C) business with a strong digital-first DNA.

Role Overview

We are looking for a

Digital Marketing Manager with strong E-Commerce experience

who is highly

data-driven

and analytical. The role requires someone who can manage

digital ad campaigns, performance dashboards, and actionable insights

to help scale our online business. You will work directly with the founders and cross-functional teams to optimize spend, improve ROI, and strengthen our e-commerce engine.

Key Responsibilities

Plan, execute, and optimize

digital marketing campaigns

across Meta, Google, and other performance channels. Manage

Shopify store analytics, marketing dashboards, and funnel tracking

. Build, maintain, and automate

reports & dashboards

for performance monitoring (CAC, LTV, ROAS, retention, cohorts, etc.). Drive

customer acquisition, retention, and revenue growth

through insights-led decision-making. Collaborate with design/content teams to

test creatives, messaging, and offers

for better conversions. Manage SEO, SEM, remarketing, and email/WhatsApp campaigns. Work with production, operations, and support teams to ensure

seamless e-commerce performance

. Stay updated on

industry best practices, tools, and trends

to ensure competitive advantage.

Requirements

2-4 years of experience in

Digital Marketing / E-Commerce Growth roles

. Hands-on experience with

Meta Ads, Google Ads, Shopify, and Analytics platforms

. Strong skills in

data analysis, dashboard building (Google Data Studio, Sheets, Excel, etc.), and reporting

. Understanding of

Cohort Analysis, Funnel Optimization, and A/B Testing

. Knowledge of retention tools (Klaviyo, Contlo, WhatsApp, Zoho CRM, etc.) is a plus. Must be

data-oriented

, structured, and proactive in problem-solving. Comfortable working in a

fast-paced D2C startup environment

with ownership of outcomes.

What We Offer

Opportunity to shape and scale a

premium slow fashion brand

. Direct exposure to brand-building and e-commerce strategy. Competitive salary aligned with experience + growth opportunities. A lean, collaborative environment where

data and creativity meet

.
Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person