Job Description

About the Role:
We are looking for a data-driven Digital Marketing Manager to lead top-funnel media and performance campaigns across eCommerce platforms like Amazon, Flipkart, FirstCry, and Quick Commerce.
This role is ideal for candidates who understand the intersection of digital media (Meta, Google, YouTube) and eCommerce performance marketing, and can derive category-level insights from dashboards like Amazon Pi, Vendor Central, and Flipkart Ads.
Key Responsibilities:
eCommerce Performance Analysis

Deep dive into Amazon Pi, Vendor Central, Flipkart Dashboards, FirstCry Reports, etc.

Track campaign performance, search trends, category growth, alternate purchases & repeat rates

Derive actionable insights at category, subcategory, and SKU level
Digital Ad Campaign Management

Plan, execute & optimize campaigns across Meta, YouTube, Google Search/Display, Programmatic

Analyze Search Ads, Class 1 Ads, Sponsored Ads, PPA, DSP, etc. on eCom platforms

Identify gaps in media plans and recommend budget shifts or creative enhancements
Problem Solving & Campaign Tuning
Identify performance bottlenecks or under-leveraged opportunities

Recommend campaign changes or new initiatives to counter competition or drive growth

Own A/B testing, keyword tuning, and creative iterations
Reporting & Cross-Functional Collaboration

Create weekly and monthly dashboards for internal review

Liaise with media agencies, e-commerce partners, brand teams, and content/creative teams

Benchmark against competition and stay updated on platform trends & algorithm changes

Skills Required