Job Description

Job Title: Digital Marketing Specialist

Industry: FMCG | D2C | E-commerce

Experience: 3-4 years (flexible based on skillset)

Job Summary

We are looking for a results-driven Digital Marketing Specialist with proven experience in D2C brands, FMCG products, and e-commerce platforms. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to drive traffic, conversions, and brand growth.

Key Responsibilities

Plan and execute performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and marketplaces

Manage and optimize D2C website marketing (traffic, conversion rate, customer acquisition)

Drive sales through e-commerce platforms such as Amazon, Flipkart, and other marketplaces

Handle budget planning, ROI tracking, and performance analysis

Collaborate with content, design, and category teams for campaign execution

Optimize SEO, SEM, and remarketing campaigns

Monitor key KPIs: CAC, ROAS, CTR, conversions, retention

Execute email, WhatsApp, and retention marketing campaigns

Analyze competitor strategies and market trends

Ensure brand consistency across all digital touchpoints

Required Skills & Qualifications

Hands-on experience in D2C digital marketing

Strong understanding of FMCG consumer behavior

Experience managing e-commerce and marketplace advertising

Proficiency in Google Ads, Meta Ads Manager, Analytics tools

Knowledge of SEO, CRO, and funnel optimization

Data-driven mindset with strong analytical skills

Excellent communication and coordination abilities

Preferred Qualifications

Experience with health, nutrition, or fast-moving consumer brands

Familiarity with Shopify / WooCommerce

Knowledge of marketing automation and CRM tools

Ability to work in a fast-paced, growth-focused environment

What We Offer

Opportunity to work with a growing D2C FMCG brand

Performance-driven growth opportunities

Collaborative and dynamic work culture

Job Type: Full-time

Pay: ?500,000.00 - ?600,000.00 per year

Ability to commute/relocate:

Barakhamba, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Education:

Master's (Preferred)
Experience:

D2C: 2 years (Required) Field sales: 2 years (Preferred)
Language:

English (Preferred)
Work Location: In person