Job Description

Digital Marketing Manager (Performance Marketing & Growth Focus)

:

We are seeking an experienced

Digital Marketing Manager

to lead, execute, and optimize our digital marketing and performance-driven strategies. The ideal candidate will have

at least 5-8 years of hands-on experience

in

Digital Marketing

, with a strong focus on

SEO (On-Page, Off-Page, Technical), PPC, Social Media Marketing, Performance Marketing

, and

Revenue-focused Campaigns

.

You will be responsible for driving high-quality traffic, improving conversions, enhancing our online presence, and

boosting sales and ROI through data-driven marketing strategies

.

Note: Immediate joiners will be preferred.

Key Responsibilities1. SEO Management

Develop and implement comprehensive SEO strategies to improve organic rankings and traffic. Oversee

On-Page SEO

(keyword research, content optimization, meta tags, internal linking). Manage

Off-Page SEO

(backlink building, outreach strategies). Conduct

Technical SEO audits

to resolve site architecture, indexing, and crawlability issues.

2. PPC Campaigns

Plan, execute, and optimize

PPC campaigns

across

Google Ads, Bing Ads

, and other platforms. Conduct keyword research, craft compelling ad copies, and optimize bids for maximum ROI. Continuously analyze campaign performance and refine strategies to meet business objectives.

3. Performance Marketing

Drive

customer acquisition and revenue growth

through targeted

performance marketing campaigns

. Manage and optimize paid media campaigns across

Google, Meta, LinkedIn, YouTube, and other digital channels

. Utilize

A/B testing, conversion rate optimization (CRO)

, and

funnel analysis

to improve performance outcomes. Collaborate closely with the sales and product teams to align marketing efforts with sales goals and business revenue targets. Monitor and report on key performance indicators (KPIs) like

ROAS, CAC, CLTV, and conversion rates

.

4. Social Media Marketing

Develop and execute

social media strategies

that strengthen brand presence and engagement. Manage content creation, scheduling, and performance analysis across platforms like

Facebook, Instagram, LinkedIn.

Track social media metrics and optimize content to drive engagement, leads, and conversions.

5. Ad Campaign Management

Design, execute, and manage

online advertising campaigns

(Display, Video, Native, Retargeting). Collaborate with creative teams to develop impactful ad creatives and messaging. Continuously analyze ad performance to optimize reach, engagement, and ROI.

6. Analytics and Reporting

Use analytics tools like

Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and Meta Ads Manager

to track performance. Prepare detailed performance reports highlighting

ROI, conversion metrics, and campaign insights

. Present data-driven recommendations for continuous improvement.

7. Strategy and Planning

Develop comprehensive digital marketing strategies aligned with

company growth and revenue goals

. Stay updated with the latest trends, tools, and innovations in

digital and performance marketing

. Identify new growth opportunities and marketing channels to scale user acquisition and sales.

Qualifications

Minimum 5-8 years of experience

in Digital Marketing, including SEO, PPC, and Performance Marketing. Proven track record of

scaling sales and revenue through digital marketing strategies

. Bachelor's degree in

Marketing, Business, Communications

, or a related field (advanced certifications preferred). Deep understanding of

Performance Marketing, SEO, PPC, Social Media, and Analytics tools

. Strong analytical and problem-solving skills, with the ability to interpret data and optimize strategies. Excellent communication, leadership, and project management abilities. Ability to work both independently and collaboratively in a fast-paced environment.
Note:- If you have experience in Mobile application marketing is a plus pint

Age creteria :- 30+

Contact:-9821397681
Email :- hre@astroscience.in

Job Types: Full-time, Permanent

Pay: ?50,000.00 - ?65,000.00 per month

Benefits:

Cell phone reimbursement Life insurance Provident Fund
Work Location: In person