Job Description

We are looking for an experienced Digital Marketing Expert who can handle our brand website & Social Media Platform. Looking for Core Experience in Handling Paid Campaigns of Google Ads & Social Media In order to generate Sales & Queries. We are looking for an analytical and perceptive professional who is a skilled communicator and collaborates with various teams. Current knowledge of SEO practices and techniques is essential to this role. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's profitability.

Roles and Responsibilities

Social Media Management (Core Responsibility)

Handle

Instagram, Facebook, and WhatsApp Business

2?

Content Planning & Strategy

Create a

monthly content calendar

Mix of content: Product highlights Lifestyle & home decor Offers & launches Educational posts (fabric, comfort, care tips) Work with designer/video editor to ensure

high-quality visuals

3?

Paid Advertising (Meta / Google - if required)

Run and manage

Instagram & Facebook ads

Create ad copies and target relevant audiences Optimize ads for: Brand awareness Lead generation Website / WhatsApp traffic Track ad performance and control budgets
4?

Website & Lead Support (If applicable)

Coordinate with website team for banners & offers Track inquiries coming from: Website WhatsApp Social media Ensure leads are forwarded to sales team on time
5?

Influencer & Collaboration Support

Identify suitable

micro-influencers

(home, lifestyle, decor) Coordinate product collaborations Track performance of influencer content
6?

Analytics & Reporting

Share

weekly & monthly reports

: Follower growth Engagement Leads / inquiries Ad performance Suggest improvements based on data
7?

Brand Protection & Online Reputation

Ensure

correct brand representation

Monitor comments, reviews, and feedback Flag negative feedback and coordinate resolution
Skills Required

Strong knowledge of

Instagram & Facebook

Understanding of

reels, trends, hashtags

Basic knowledge of

Meta Ads

Good English & Hindi communication Creative mindset with marketing sense Experience in

home decor / lifestyle brands

preferred
Working Style

Result-oriented Content-driven Regular coordination with internal team Weekend posting / festival campaigns when required
KPIs (Performance Measurement)

Engagement rate Leads generated Follower growth Ad ROI Content consistency Plan & post

daily / weekly content

(posts, reels, stories) Coordinate product shoots, creatives, and captions Maintain

brand tone

(premium, comfort, lifestyle-focused) Engage with followers: Reply to DMs, comments, and queries professionally Monitor trends and suggest

reel ideas

for better reach

Qualifications and Skills

3 years of proven experience WordPress/Shopify 3 year's experience Abode Photoshop 2 year's experience Experience with website optimization tools. Experience with SEO tools such as Moz, SEMRush, Ahrefs, etc. Very comfortable with numbers, spreadsheets, and graphs to track performance

Reports

Weekly and Monthly SEO performance (Web analytics) Paid campaign performance Social media performance
Work Remotely

No
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?45,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

SEO: 5 years (Preferred) PPC Campaign Management: 5 years (Preferred) total work: 5 years (Preferred)
Work Location: In person