Job Description

Unstop is looking for a ring leader who can tame the algorithm and make it work for them. Yes, we are looking for the famed algo tamer! This, among other things digital. We're seeking a dynamic and innovative

Digital Marketing Manager

to drive user acquisition, brand awareness, and overall business growth. You'll be responsible for developing and executing comprehensive digital marketing strategies, leveraging cutting-edge techniques to attract and engage our target audience.

Key Responsibilities:

1.

Search Engine Optimization (SEO):

Conduct keyword research and optimize website content to improve organic rankings. Monitor site performance using tools like Google Search Console and SEMrush. Harness AI-powered SEO strategies to stay ahead of search algorithm changes, predict emerging keyword trends, and craft data-backed content. Utilize predictive analytics to personalize search experiences and improve user engagement.
2.

Search Engine Marketing (SEM):

Plan and execute paid search campaigns on platforms like Google Ads. Leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO, Clearscope) for intelligent content creation, automated meta descriptions, and semantic keyword clustering. Continuously analyze and optimize ad performance to maximize ROI. Perform A/B testing on ad creatives, keywords, and landing pages.
3.

Performance Marketing:

Run and manage performance-driven campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads. Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.
4.

Budget Management:

Allocate and monitor campaign budgets across multiple channels to ensure effective spend. Adjust spending strategies based on performance insights.

5. Lead Generation (B2C & B2B):

Optimize landing pages and forms to drive high-quality conversions. Use CRM and automation tools to track lead lifecycle and engagement.

6. Analytics & Reporting:

Use Google Analytics, Meta Business Suite, and platform-specific dashboards to track and report performance. Monitor and enhance site performance using Google Search Console, SEMrush, and AI-driven analytics platforms. Identify trends and insights to optimize spend and improve campaign
Job Types: Full-time, Permanent

Benefits:

Health insurance Provident Fund
Work Location: In person