Job Description

Digital Marketing & Growth Manager - HitFame

Location:

Delhi NCR |

Experience:

5-12 Years |

Function:

Marketing |

Industry:

Entertainment / Tech / Media / Mobile App / Creator Economy

Employment Type:

Full-time

About HitFame

HitFame

is an AI-powered entertainment-tech platform revolutionizing how talent connects with opportunities in the global entertainment industry. Designed for

actors, singers, influencers, filmmakers, photographers, editors, dancers, and creators

, HitFame enables users to

showcase their talent, apply for real opportunities, collaborate globally, and build their personal brand

-- all within a

mobile-first, intelligent ecosystem

.

With

150,000+ users

and rapidly expanding, HitFame aims to become the

world's largest AI-based job, networking, and monetization platform

for entertainment professionals. Think of it as the next-generation blend of

LinkedIn, Upwork, and IMDb -- built for the entertainment industry.

Position Overview

We are looking for a

dynamic and results-driven Digital Marketing & Growth Manager

who will own the

entire 360 digital marketing ecosystem

-- including

branding, performance marketing, app downloads, subscription sales, affiliate growth, lead generation, and monthly revenue targets.

The ideal candidate will have deep expertise in

mobile app marketing (Android & iOS), ASO, SaaS/freemium models, and affiliate marketing

, with a proven track record of

scaling digital businesses, driving ROI, and achieving monthly growth objectives.

Note:

Once selected, candidates will be required to complete

a short performance-based task

and undergo a

1-week probation period

before receiving the final offer letter.

Key Responsibilities

Strategic & Growth Leadership

Define, execute, and optimize

data-driven 360 marketing strategies

aligned with business goals and monthly targets. Lead

end-to-end marketing funnel

-- from awareness to conversion to retention. Drive

app downloads, subscriptions, ROI, and revenue growth

through measurable performance metrics. Collaborate closely with

Product, Growth, Design, Tech, and Leadership

teams for seamless execution.

Mobile App Marketing & ASO

Plan and execute campaigns for

Android and iOS

installs through

paid, organic, and influencer-led channels.

Own full

App Store Optimization (ASO)

-- including keyword research, creative optimization, reviews, and A/B testing. Hands-on with tools like

Firebase, Appsflyer, MobileAction, Mixpanel, and App Radar.

Performance & Paid Marketing

Manage

Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, Snapchat, X (Twitter), and Programmatic

campaigns. Set up and optimize

remarketing, lookalike, and custom audience

funnels using AI-driven automation. Drive performance campaigns for

Premium and Professional Plan

conversions with affiliate and influencer integrations. Use advanced tools like

Revealbot, AdCreative.ai, Funnel.io, Smartly.io

for automated optimization.

Affiliate & Partner-Led Growth

Build and scale

affiliate partnerships

with creators, influencer agencies, and affiliate marketplaces. Manage

commission-based growth models

using UTMs, tracking dashboards, and third-party tools. Optimize and scale affiliate programs to

increase conversions and reach.

Content, Blog & SEO Monetization

Grow HitFame's

News & Blog ecosystem

as a traffic and monetization engine via

SEO content, affiliate links, and sponsored collaborations.

Create

SEO-driven content strategies

with writers and AI tools like

Jasper, ChatGPT, SurferSEO.

Implement

on-page/off-page SEO

and track keyword performance using

Ahrefs, SEMrush, and Google Search Console.

Social Media & Community Growth

Build and scale HitFame's presence across

Instagram, YouTube, Facebook, LinkedIn, X, and Snapchat.

Plan

creative campaigns, reels, and influencer collaborations

to boost engagement and visibility. Manage content calendars using

Hootsuite, Buffer, and Canva.

Lead Generation & CRM

Run

B2B & B2C lead generation

campaigns for

artist bookings, premium plans, and casting leads.

Build

email, WhatsApp, SMS, and push notification workflows

via

HubSpot, ActiveCampaign, MoEngage, Mailchimp.

Drive customer retention through

personalized CRM automation

and funnel optimization.

SEO/SEM & Web Optimization

Execute

PPC and SEM

strategies with precise A/B testing and performance tracking. Improve web presence through

technical SEO, structured data, and site performance optimization.

Analytics, Automation & Reporting

Measure

CAC, ROAS, MRR, DAU/MAU, conversion rates

using

GA4, Appsflyer, Hotjar, Power BI, Supermetrics.

Automate data pipelines using

Zapier, Meta API, and Google integrations.

Present

actionable insights and weekly growth reports

to leadership.

Marketplace & Subscription Campaigns

Lead

digital campaigns for subscription and in-app monetization

of HitFame Premium & Professional Plans. Implement

retargeting, upgrades, and gamified user journeys

to maximize conversion and retention.

Reputation & Community Loyalty

Manage

ORM

through social listening, Google Alerts, and review management. Build

positive brand sentiment

via creator engagement, digital PR, and referral engines. Launch

loyalty and ambassador programs

for top users and creators.

Required Skills & Experience

5-15 years

of experience in

digital marketing, growth, or performance

roles within

mobile apps, entertainment-tech, D2C, or SaaS/freemium platforms.

Proven success in

app growth, user acquisition, ASO, affiliate marketing, and revenue scaling.

Expertise in

performance marketing, CRM, SEO/SEM, influencer & affiliate programs.

Strong analytical and ROI-driven mindset with proficiency in

Firebase, Appsflyer, GA4, Meta Ads, Google Ads, CRM & automation tools.

Ability to

lead cross-functional teams

, manage

budgets

, and achieve aggressive

growth and revenue targets.

Entrepreneurial mindset -- able to think, act, and execute like a

growth hacker

with ownership.
Job Type: Full-time

Pay: ₹50,000.00 - ₹63,052.68 per month

Application Question(s):

Have you gone through the properly ? Are you comfortable commuting to this job's location? How many years of work experience do you have with Google Ads? How many years of Marketing experience do you currently have? How many years of work experience do you have with Facebook Ads Manager? How many years of work experience do you have with Remarketing? We must fill this position urgently. Can you start immediately?
Work Location: In person