Job Description

1. Strategy & Planning

? Develop and execute digital marketing strategies aligned with business goals.

? Conduct market research and analyze trends to identify new opportunities.

? Plan and manage digital marketing budgets effectively.

2. SEO & SEM

? Optimize website content for SEO to improve organic rankings.

? Manage paid advertising campaigns (Google Ads, Bing Ads, etc.) to maximize ROI.

? Perform keyword research and competitive analysis.

3. Content Marketing & Social Media

? Create and oversee content strategies for blogs, social media, email marketing, and more.

? Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

? Monitor social media engagement and respond to customer inquiries.

4. Email & CRM Marketing

? Design and implement email marketing campaigns using platforms like Mailchimp, HubSpot, etc.

? Segment email lists and personalizes campaigns for better engagement.

5. Performance Tracking & Reporting

? Use Google Analytics, Google Tag Manager, and other tools to track performance.

? Provide reports on key metrics like traffic, conversions, and ROI.

? Recommend improvements based on data-driven insights.

6. Other Responsibilities

? Stay updated with industry trends and digital marketing best practices.

? Collaborate with designers, developers, and content creators.

? Manage influencer partnerships and affiliate marketing programs.

for Digital Marketing Specialist

Qualifications & Skills:

? Bachelor's degree in Marketing, Communications, Business, or related field.

? 2+ years of experience in digital marketing or related roles.

? Strong understanding of SEO, PPC, social media, and email marketing.

? Experience with digital tools like Google Analytics, Google Ads, Facebook Ads, and CRM systems.

? Excellent written and verbal communication skills.

? Analytical mindset with a focus on data-driven decision-making.

? Creativity and ability to think outside the box.

Job Type: Full-time

Pay: ₹15,258.17 - ₹40,000.00 per month

Work Location: In person