A digital marketing job description (JD) involves planning, executing, and monitoring online marketing campaigns to increase brand awareness and drive results like leads and sales. Key responsibilities include developing strategies across channels like social media, email, and SEO; creating and managing content; analyzing campaign performance using data analytics tools; and optimizing campaigns for ROI. This role requires a blend of creative and analytical skills, with a need to stay current on digital marketing trends. Key responsibilities
Strategy and planning:
Develop and implement digital marketing strategies across various channels, such as social media, email, SEO, SEM, and content marketing, to meet business goals.
Campaign management:
Plan, execute, and manage digital campaigns, including budget allocation, content creation, and performance tracking across different platforms.
Content creation:
Create, manage, and publish content for social media, websites, blogs, and emails to engage target audiences.
Data analysis and reporting:
Monitor key performance indicators (KPIs), measure campaign success, and generate reports to identify trends and insights for optimization.
Website and SEO:
Optimize the company website for user experience and search engine visibility to drive traffic and conversions.
Collaboration:
Work with other teams, such as sales, product, and design, to align digital marketing efforts with overall business objectives.
Stay current:
Keep up-to-date with the latest digital marketing trends, tools, and best practices.
Required skills
Proficiency with digital marketing channels (social media, email, PPC, SEO).
Experience with analytics tools (e.g., Google Analytics).
Strong analytical and problem-solving skills.
Excellent written and verbal communication skills.
Creative thinking and content creation abilities.
Project management and organizational skills.
Job Type: Permanent
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
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