The Digital Marketing Manager will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies that drive traffic, engagement, and conversions. The ideal candidate has a strong understanding of digital ecosystems, proven leadership capabilities, and a data-driven mindset.
Key Responsibilities
Develop and manage the digital marketing strategy aligned with business goals.
Plan, execute, and optimize campaigns across SEO, SEM (Google Ads), social media, email marketing, display advertising, and content marketing.
Lead a team of digital marketers, content creators, and external agencies to drive campaign execution.
Manage and optimize the marketing funnel to improve lead generation and conversion rates.
Oversee website performance, UX, and CRO (conversion rate optimization).
Utilize analytics tools (e.g., Google Analytics, GA4, Data Studio) to monitor campaign performance and ROI.
Manage the digital marketing budget and ensure cost-effective strategies.
Stay current with the latest trends and technologies in digital marketing.
Collaborate with cross-functional teams including product, design, and sales to align marketing initiatives.
Required Qualifications
Bachelor's or Master's degree in Marketing, Digital Media, Communications, or related field.
Minimum 8 years of hands-on digital marketing experience with at least 3 years in a managerial or leadership role.
Proven track record in designing and executing successful digital marketing campaigns.
Strong expertise in SEO, PPC, social media, email marketing, and web analytics.
Proficient in tools such as Google Ads, Meta Business Suite, HubSpot/Marketo, Google Analytics (GA4), SEMrush/Ahrefs, and CMS platforms.
Exceptional analytical, strategic thinking, and communication skills.
Experience managing budgets, teams, and external vendors or agencies.
Preferred Skills
Experience in B2B/B2C marketing (tailor based on your business model).
Job Type: Full-time
Pay: ₹80,000.00 - ₹100,000.00 per month
Application Question(s):
How many Years of experience do you have in Digital Marketing?
* Do you have Experience in B2B/B2C marketing ?
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