Job Description

Social Media & Performance Marketing Manager

Company:

Shahji Ghee (Ahuja Dairy Products - Legacy Brand since 1957)

Location:

Pitampura, New Delhi (Hybrid/Onsite preferred)

Experience Required:

3-5 years in Digital Marketing for D2C Brands

About Shahji Ghee

Shahji Ghee, founded in 1957 by Late Shri Arjun Das Ahuja, is a heritage dairy brand known for

purity, trust, and tradition

. We are on a mission to bring

authentic, farm-fresh A2 Ghee

to modern Indian households through both online and offline channels. To accelerate our growth, we are building a

world-class performance marketing engine

and looking for a strategic yet hands-on

Social Media & Performance Marketing Manager

to own this growth mandate.

Role Overview

As our

Social Media & Performance Marketing Manager

, you will be responsible for designing, executing, and optimizing digital campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and other performance channels. You will be the

architect of Shahji Ghee's digital growth engine

--driving customer acquisition, retention, and revenue growth through data-driven marketing strategies.

This role is ideal for someone who has

scaled a D2C brand

, understands

the intricacies of digital platforms

, and thrives in a fast-paced, entrepreneurial environment.

Key ResponsibilitiesPerformance Marketing & Paid Ads

Strategize, execute, and optimize campaigns across

Meta Ads Manager (Facebook, Instagram), Google Ads (Search, Display, Shopping, YouTube), and Instagram Boosting

. Achieve

profitable ROAS (Return on Ad Spend)

while scaling spend sustainably. Run

retargeting, lookalike, and audience segmentation campaigns

to maximize conversion. Manage end-to-end funnel:

ad creatives, copywriting, targeting, bidding, testing, and scaling

. Monitor and optimize

CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), and CTRs

.

Creative & Content Collaboration

Work with internal/external teams to create

thumb-stopping ad creatives, reels, shorts, and landing pages

. A/B test creatives and messaging to identify winning combinations. Ensure all campaigns reflect the

brand's heritage, trust, and premium positioning

.

Analytics & Reporting

Own Shahji Ghee's

marketing dashboards

--track KPIs daily/weekly/monthly. Use

Google Analytics, Meta Insights, and other tools

to monitor campaign performance. Generate actionable insights and present growth reports to management.

SEO & Organic Growth

Implement

on-page and off-page SEO strategies

to improve website rankings. Optimize

blog content, product descriptions, and YouTube SEO

for discoverability. Build an organic community through consistent engagement across

Instagram, Facebook, and YouTube

.

Growth Experiments & Scaling

Identify new channels beyond Meta & Google (e.g.,

Affiliate marketing, Influencer collaborations, Amazon Ads, LinkedIn Ads

) to expand reach. Test and scale

new ad formats (Reels ads, Shorts ads, Discovery campaigns)

. Develop

email & WhatsApp marketing funnels

for retention. Plan and execute campaigns around

festivals, launches, and promotions

.

Cross-Functional Collaboration

Work closely with the

eCommerce, operations, and creative team

to ensure seamless customer journeys. Align marketing efforts with inventory, logistics, and sales goals.

Key Requirements

3-5 years of

hands-on experience

in performance marketing for

D2C FMCG / consumer brands

. Proven track record of achieving

high ROAS at scale

(please showcase campaigns in portfolio). Expertise in

Meta Ads Manager, Google Ads, YouTube Ads, SEO, and GA4

. Strong analytical skills; able to deep-dive into data and extract insights. Creative mindset with ability to brief designers and content creators effectively. Hunger to build and scale a

legacy brand in the digital age

. Bachelor's degree in Marketing, Business, or related field (MBA preferred).

What We Offer

Ownership of Shahji Ghee's

digital growth engine

. A chance to

revive and scale a 65+ year old heritage FMCG brand

. Competitive fixed salary +

performance-based incentives

. Freedom to experiment and implement

growth hacks

. Opportunity to build and lead a digital marketing team in the future.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person